Every office ranks on its own.
Each location page carries its own address, hours, providers and Dentist schema, so an office two towns from the flagship shows up for the patient two towns from the flagship.
For US dental groups and multi-office practices
One website that runs every office in your dental group
Every location, provider and service gets a page. A finder takes patients to the nearest chair. Requests land with the front desk that will see the patient, and we design, host and keep all of it accurate on one monthly fee for the whole group.
- 90+PageSpeed
- 7 daysLive in
- 5/moRevisions
- 90+PageSpeedon every office page, guaranteed
- 7days to livefrom the onboarding call
- 5revisions a monthany size, across every office
- $797build feeinvoiced only after launch
From a group like yours
We expected a prettier website; what we actually use every day is the new form. It collects preferred office, visit reason and callback number up front, so the back-and-forth we used to do by reply has largely gone. Most mornings I can prepare for the callback from the first message alone.
Case notes
Five things that go wrong on a dental group website
Every one of them costs a booking somewhere in the group, and every one of them is a structural problem rather than a design one.
One office ranks and the rest are an address list
What it costs: Every office without its own page is invisible to the patient searching two towns over, so the flagship turns people away while a satellite front desk sits quiet.
Requests land in a shared inbox and get forwarded by hand
What it costs: The wrong office calls back, or nobody does, and the patient books with whoever answered first.
Hours, providers and insurance drift out of date across offices
What it costs: A patient turns up on a Thursday the office is closed, and the review they leave is about the website.
The site is slow on a phone between appointments
What it costs: Patients searching from a car park do not wait for a page builder to load; they tap the next result, which is a competitor.
Nobody owns the website, so nothing gets written and nothing gets fixed
What it costs: The blog stops after the launch, the dentist who left is still on the team page, and the next redesign is a five-figure project all over again.
If nothing changes
What leaving the website alone costs a group
Nothing on this list sends an invoice, which is why it is easy to ignore. It still lands every month, office by office.
Satellite offices stay invisible
An office with no page of its own has nothing for a search engine to rank in its own town. Every month it stays that way, patients nearby are shown someone else first.
Paid clicks bounce before the page loads
If an office runs Google Ads, every click is already paid for. A slow landing page loses some of those visitors before they see a phone number, and Google treats the landing-page experience as part of ad quality.
Requests wait in the wrong inbox
A request forwarded by hand is a request answered late, and a patient who waits usually books with whoever called back first.
Stale details become bad reviews
Wrong Saturday hours or a dentist who left last spring are small facts that turn into a wasted trip and a review about your website rather than your care.
The rebuild bill comes round again
A site nobody owns drifts until it needs replacing, and a group pays for the same project twice. A managed site is kept current instead of being rebuilt.
Stop the leak
Every month those costs land, somewhere in the group
Book a thirty-minute demo and we will show you which of your offices has no page of its own, where its requests go today, and what fixing it looks like. Nothing is charged until the first month, and the $797 build fee waits for launch.
Problem and fix
What we solve, problem by problem
Pick a problem from the index and read the fix that ships with every ChairsideWeb site.
The cost
Every office without its own page is invisible to the patient searching two towns over, so the flagship turns people away while a satellite front desk sits quiet.
The fix
A page per office, with its own schema
Each location gets its own page with address, hours, parking, the providers on site, the services offered there and Dentist schema of its own. Search engines rank office pages, not group pages with a list of addresses, so every office gets its own chance to appear for its own town.
The cost
The wrong office calls back, or nobody does, and the patient books with whoever answered first.
The fix
Every request routed to the office that will see the patient
Forms, finder requests and AI-taken bookings carry the office, the provider and the service, and are delivered to that office's front desk system or your group CRM by API, Zapier or Make. Nothing waits for someone to forward it. If an office changes its system, only that office's routing changes.
The cost
A patient turns up on a Thursday the office is closed, and the review they leave is about the website.
The fix
Weekly detail updates, applied by us
Any office manager emails the change: a holiday closure, a new hygienist, a plan you stopped accepting. We apply it that week to the page, the schema and the finder together, and confirm what changed. It does not use a revision, and nobody at your group logs in to anything.
The cost
Patients searching from a car park do not wait for a page builder to load; they tap the next result, which is a competitor.
The fix
Static pages from the edge, 90+ PageSpeed guaranteed
Every page is built as a static file with almost no JavaScript and served from Cloudflare's edge, so a location page opens as fast as the home page on a weak connection. We guarantee the score on mobile and desktop and fix any page that drops below it because of our work.
The cost
The blog stops after the launch, the dentist who left is still on the team page, and the next redesign is a five-figure project all over again.
The fix
Fully managed, on one monthly fee
We design it, build it, host it, write 2 researched articles a week, apply weekly detail updates and turn 5 revisions a month around in 2 to 5 working days. The $797 build fee is invoiced only after the site is live and you are happy with it, and there is never a rebuild bill.
Why ChairsideWeb
Why groups choose a site built for offices
Six differences a general web designer or a template cannot copy-paste, because each one comes from how the site is structured and run.
The right front desk calls back.
Requests carry office, provider and service and land in that office's system. No forwarding, no shared inbox, no guessing which location the patient meant.
Patients find the chair, not the group.
The finder takes a service and a town to the nearest office with today's hours and the clinicians on site, then sends the request there.
Nobody at your group logs in.
Changes go by email. Weekly detail updates and monthly revisions are applied by us, in working days, across every office at once.
The site stays fast after launch.
Static pages, no plugins, edge hosting. The score we guarantee on day one is the score you keep, because nothing gets bolted on later.
Nothing on it is dental advice.
Service pages and articles are general information and say so. Clinical claims stay with your clinicians, where they belong, and we never write them.
What you get
What every plan includes
The site, the finder, the domain, the hosting, the routing and the people who keep it right, for every office in the group on one fee. Nothing itemized, nothing per office.
The site
Home, one page per office, one per provider, one per service, new patients, insurance, referrals where you need them, and a blog that is actually written.
Location and provider finder
Service plus town to the nearest office, its providers, its hours and a booking request routed to that desk.
Domain
Registered in your group's name at no extra charge, or point the one you own. Office domains can redirect to their pages.
Hosting
Cloudflare edge hosting with SSL, backups and monitoring inside the fee. Nothing itemized, nothing to maintain.
CRM routing
Every request into the right office's practice system or your group CRM by API, Zapier or Make, with office, provider and service attached.
Fully managed
Weekly detail updates, 5 revisions a month, 2 articles a week, and nobody at your group ever logs in.
What's in each plan
Everything in each plan, in plain words
What each feature does, the everyday problem it removes, what you have to do (usually nothing), and which plan carries it.
- Chairside $137/ month
- Operatory Suite $297/ month + usage
- Group $747/ month
The website
A page for every officeChairsideOperatory SuiteGroup
- What it does
- Each location gets its own page with address, hours, parking, providers, services and its own dental business schema.
- The problem it removes
- Satellite offices hidden in an address list never show up for their own town.
- What you do
- Tell us your offices on the onboarding call.
Service and provider pagesChairsideOperatory SuiteGroup
- What it does
- A page per service and per clinician, each linked to the offices where it happens.
- The problem it removes
- Patients cannot tell which office offers implants or which dentist works on Saturdays.
- What you do
- Send provider bios and the services each office offers.
Location and provider finderChairsideOperatory SuiteGroup
- What it does
- A patient picks a service and a town and gets the nearest office, its providers, today's hours and a request button.
- The problem it removes
- Front desks spend calls explaining which office is closest.
- What you do
- Nothing beyond the onboarding answers.
90+ PageSpeed pagesChairsideOperatory SuiteGroup
- What it does
- Hand-coded static pages served from Cloudflare's edge, fast on mobile and desktop, guaranteed.
- The problem it removes
- Slow pages lose patients, and paid clicks, before the phone number appears.
- What you do
- Nothing.
SEO, AEO, GEO and schemaChairsideOperatory SuiteGroup
- What it does
- Technical and on-page SEO, answer-first copy, visible FAQs, an llms.txt file and structured data generated from the page data.
- The problem it removes
- Search engines and AI assistants cannot cite what they cannot parse.
- What you do
- Nothing.
Running it for you
Booking requests routed per officeChairsideOperatory SuiteGroup
- What it does
- Every form and finder request carries the office, provider and service and lands in that office's CRM or practice system by API, Zapier or Make.
- The problem it removes
- A shared inbox means the wrong office calls back, or nobody does.
- What you do
- Tell us where each office wants its requests.
Weekly detail updatesChairsideOperatory SuiteGroup
- What it does
- Hours, closures, providers, insurance plans and office notes applied every week to the page, schema and finder together.
- The problem it removes
- Wrong hours send a patient to a closed door.
- What you do
- Email the change from any office. It does not use a revision.
5 revisions a monthChairsideOperatory SuiteGroup
- What it does
- Any size of change, across every office, completed within 2 to 5 working days. Extra revisions $20 each.
- The problem it removes
- Small changes wait months when nobody owns the site.
- What you do
- Raise it in your client portal or by email.
Researched articles every weekChairsideOperatory SuiteGroup
- What it does
- 2 a week on the first two plans, 3 on the third, 2,500 to 3,200 words each, with cited sources.
- The problem it removes
- The blog stopped the month after launch.
- What you do
- Nothing. Review any article if you want to.
Hosting, SSL, backups, domainChairsideOperatory SuiteGroup
- What it does
- Cloudflare hosting with SSL, CDN and DDoS protection, backups and monitoring, plus a free domain registered in your name.
- The problem it removes
- Hosting renewals, SSL lapses and a domain held by a former vendor.
- What you do
- Nothing.
Client portal and a person who repliesChairsideOperatory SuiteGroup
- What it does
- Revisions, support tickets, files and messages in one place. A person replies within one working day.
- The problem it removes
- Requests lost in email threads.
- What you do
- Log in to the portal, never to the website.
AI Engine
AI receptionistChairsideOperatory SuiteGroup
- What it does
- Answers calls a front desk cannot get to, per office, knows each office's hours, providers and services, and takes the booking request.
- The problem it removes
- Calls during procedures and after hours go to voicemail and are not returned in time.
- What you do
- Approve the script for each office before it goes live.
Site chatChairsideOperatory SuiteGroup
- What it does
- Answers questions on the website and sends requests to the office the patient chose. Loads after the page is interactive.
- The problem it removes
- Visitors with a quick question leave instead of calling.
- What you do
- Approve the answers it may give.
SMS, Messenger and Instagram repliesChairsideOperatory SuiteGroup
- What it does
- Replies to texts and social messages and routes booking requests per office.
- The problem it removes
- Slow replies on social lose patients who message instead of calling.
- What you do
- Connect your pages once.
Call-analysis PDFChairsideOperatory SuiteGroup
- What it does
- Shows what patients asked, which office they wanted and where calls were missed.
- The problem it removes
- Nobody knows when the phones go unanswered.
- What you do
- Read it.
A2P 10DLC registration filedChairsideOperatory SuiteGroup
- What it does
- The carrier registration needed to text patients from a business number, filed by us, carrier fees passed through at cost.
- The problem it removes
- Unregistered business texts get filtered or blocked.
- What you do
- Supply the business details we ask for.
Content Engine
3 social posts and 2 reels a weekChairsideOperatory SuiteGroup
- What it does
- Built from your approved photos and the articles we already write, tagged to the office they are about.
- The problem it removes
- Nobody at the practice has time to post.
- What you do
- Approve the style once on the onboarding call.
Google Business Profile managed per officeChairsideOperatory SuiteGroup
- What it does
- Hours, services, providers, photos and posts kept in step with each location page. New reviews flagged, replies drafted for your approval.
- The problem it removes
- Map listings and the website disagree about the same office.
- What you do
- Approve review replies.
3 articles a weekChairsideOperatory SuiteGroup
- What it does
- One more researched article a week than the other plans, 2,500 to 3,200 words each.
- The problem it removes
- Several offices and specialties need more to rank for.
- What you do
- Nothing.
One file per serviceA page for every service your offices actually offer, linked to the offices that offer it
General dentistryCosmetic dentistryInvisalign and bracesDental implantsTeeth whiteningRoot canal therapyHygiene and cleaningsEmergency dentistryPediatric dentistryOral surgeryPeriodonticsCrowns and bridges
Crowns and bridgesPeriodonticsOral surgeryPediatric dentistryEmergency dentistryHygiene and cleaningsRoot canal therapyTeeth whiteningDental implantsInvisalign and bracesCosmetic dentistryGeneral dentistry
What you can buy
One offer, read your way
Every service is the same managed website underneath. Start from the job you need done, or from your kind of practice.
By service
- Dental group website designWebsite design for dental groups: a page for every office, provider and service, a finder that reaches the nearest chair, and booking routed per front desk.
- Multi-location dental website designOne hub or one site per location, both built the same way: a page per office with its own hours, providers and schema, and requests routed to that front desk.
- DSO website designWebsite design for DSOs and affiliated practices: brand standards held centrally, local pages that still read as the office a patient searched for.
- Dental group website developmentHand-coded static pages served from the edge, with a 90+ PageSpeed guarantee on every office page and no plugins to break at the next update.
- Custom dental group website developmentA custom-coded dental group website built around your offices, providers and booking systems, with no theme to fight and no template to work around.
- Dental practice website templatesWhat a dental website template gets you, where it stops working for a group, and how a starting design differs from a template you have to maintain.
- Dental group website redesignRedesign a dental group site without losing what ranks: a page map you approve, 301 redirects for every URL, and reviews and biographies carried across.
- Multi-location dental SEOSearch for a dental group is structural: one page per office with its own schema and hours, service pages that do not compete, and provider pages that rank.
Structure
One hub, or one site per location
We build both structures, the finder and the per-office routing are identical in each, and you can move between them later with redirects rather than a rebuild.
One hub
One domain and one brand carry a page for every office, every provider and every service. Reviews, articles and authority pool in one place while each office keeps its own page, its own schema and its own booking route.
yourgroup.com ├─ /locations/northside hours, providers, schema ├─ /locations/downtown hours, providers, schema ├─ /locations/westgate hours, providers, schema ├─ /services/dental-implants offered at: northside, westgate ├─ /providers/dr-example works at: northside, downtown └─ /blog articles, group-wide
Best when the offices share a name, the group wants one brand to grow, and marketing is run centrally.
One site per location
Each office gets its own domain and its own site with the same page structure underneath. Nothing pools, but nothing is entangled either, and an office can be sold or rebranded without touching the others.
northsidedental.com own pages, own schema downtowndentalgroup.com own pages, own schema westgatesmiles.com own pages, own schema shared: finder, routing, weekly updates, articles
Best when offices trade under different names, serve distant markets, or need to stay separable for a future sale.
Not sure which fits? It is the first question on the onboarding call, and the answer is usually obvious once we have seen how your offices are named and where their patients come from. Either way, the fee is per group, not per office.
The route
The flow every page is built around
Search to booking to visit, the same three steps whether the patient starts on the home page, an office page or a service page.
- 01
Search
A patient types a service and a town. The finder resolves to the nearest office that offers it, with today's hours and the providers on site.
Finder - 02
Booking
The request carries the office, the provider and the service, and lands in that office's practice system or your group CRM, not a shared inbox.
Routing - 03
Visit
The right front desk already has the details and calls back. Nothing was forwarded by hand and nothing was guessed.
Front desk
Measured
Fast on every office page, and built so each office can rank
Speed is a build decision, not a plugin. Ranking is a structure decision, not a trick. Both are in the fee, and both matter to the ads you already run.
Fast pages keep more of the clicks you already pay for
- When an office runs Google Ads, each click is paid for whether or not the page loads in time. A fast page means more of those paid clicks stay long enough to call or request a visit.
- Google counts landing-page experience as part of ad quality, and says higher quality ads typically cost less per click. A fast, relevant office page can help lower what each click costs.
- Every office gets its own page, so an ad for implants in one town can land on the page for that office and that service instead of a generic home page.
- We never promise a specific cost-per-click drop, percentage or ad position. We build the page; the auction is Google's.
Source: Google Ads Help, "About ad quality", accessed September 2026.
90+PageSpeed, mobile and desktop, guaranteed
- Static pages coded by hand, served from Cloudflare's edge, with almost no JavaScript.
- Images sized for their slot, fonts loaded with swap, no sliders, no page-builder bloat.
- The AI chat, where a plan includes it, loads after the page is interactive.
- If a page drops below the score because of our work, we fix it at no charge.
3 to 5 monthsto start ranking for local searches, or we keep working at no charge
- One page per office with its own Dentist schema, hours and address, matched to its Google Business Profile.
- Service pages written once at group level and linked to the offices that offer them, so they do not compete with each other.
- Provider pages with Person schema tied to their offices.
- 2 researched articles a week that answer what patients type, each linking to a service, a provider and the finder.
SEO, AEO, GEO
Found in search, answer boxes and AI assistants
Search is built into the structure, not bolted on after launch. Here is exactly what every plan includes, office by office.
Technical SEO
Static pages, clean URLs, a sitemap index, robots rules, canonical tags, fast loading and mobile layouts, set up before launch and kept that way.
On-page SEO
One clear topic per page, with a title, description and headings written for what patients actually search, and internal links between offices, services and providers.
Location pages for your own offices
Every office you run gets its own page for its own town, with address, hours, providers and services. That is how a group earns local search traffic office by office instead of only for the flagship.
AEO: answers engines can lift
Answer-first paragraphs, question-shaped headings and visible FAQ blocks, so your pages can be pulled into featured snippets, voice answers and AI summaries.
GEO: citable by AI assistants
Consistent office names and facts, an llms.txt file and plainly stated details make your group easier for assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to cite. No one can guarantee an AI answer; we make it more likely.
Schema and JSON-LD
Structured data for the organization, each office as a dental business, services, providers, FAQs and breadcrumbs, generated from the same data as the page so it never drifts. Review markup is added only for real reviews.
The build
From the first invoice to every week after
Five stages on one work order. The only thing you pay before launch is the first month.
Pay the first monthly invoice
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
The $797 build fee is not charged yet.One onboarding call
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
Thirty minutes, one person from our side.We build
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
You review, we revise, before anything is public.Launch
Live in 7 days on Chairside, 10 on Operatory Suite, 15 on Group. The $797 build fee is invoiced after you have seen it live and are happy.
Only now is the $797 build fee invoiced.Weekly updates, every week after
Hours, providers and insurance changes applied weekly. 5 revisions a month, then $20 each. Articles every week. A person replies within one working day.
5 revisions a month, then $20 each.- 7 daysChairside
- 10 daysOperatory Suite
- 15 daysGroup
In their words
What groups tell us afterwards
Four records from the drawer, each naming the group, where it is and what it got. Point at one, or tab to it, to pull it clear of the hand.
We expected a prettier website; what we actually use every day is the new form. It collects preferred office, visit reason and callback number up front, so the back-and-forth we used to do by reply has largely gone. Most mornings I can prepare for the callback from the first message alone.
Got Inquiry form and response workflow for dental office selection
Most of our visitors are on phones, so that is where I reviewed the new dental office selection pages. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.
Got Mobile navigation and page layout for dental office selection
We handed over a folder of our real dental office selection replies and let them work from that. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. The phone calls about basic dental office selection details have noticeably thinned out.
Got FAQ research and editorial review for dental office selection
People used to ring just to check their dental office selection form had actually gone through. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. It is a small corner of the site that makes the whole process feel finished.
Got Submission acknowledgment and follow-up for dental office selection
Case studies
Three case files from the drawer
Real projects: where the practice started, what we built, how many working days it took and what changed.
No. 10Multi-location groups
Guiding dental office selection visitors to the right door
With dental office selection, subjects gave nothing away. The morning sort consumed the hour that answering should have had.
- Contact categories
- Separate follow-up route
- Relevant form fields
15 working days
No. 07Orthodontics
Who answers what: dental office selection made accountable
Day to day with dental office selection, duplicated replies and orphaned messages happened in the same week. Stepping in for an absent colleague meant archaeology through long email chains.
- Assignment rules
- Follow-up status
- Backup owner
20 working days
No. 11Implants and prosthodontics
Local answers for dental office selection inquiries
Day to day with dental office selection, people rang the first number they spotted and sometimes repeated their story to a second colleague. Location details and the inquiry form had no connection to each other.
- Local contact panel
- Location selection
- Location-aware notifications
20 working days
Amended file
Before and after, office by office
The same group, the same offices, a different website underneath them.
- Before:One contact form for the whole groupWith Chairside:A request per office, tagged with provider and service, in that office's CRM
- Before:A page-builder template with an address list at the bottomWith Chairside:One location page per office with its own hours, providers and Dentist schema
- Before:Service pages written once, for nobody in particularWith Chairside:Service pages that list the offices and clinicians offering each service
- Before:Patients calling to ask which office is nearestWith Chairside:A finder that goes from service and town to the nearest chair and its providers
- Before:An office manager asking IT to change the Saturday hoursWith Chairside:Weekly detail updates applied by us, no login and no ticket
- Before:A blog that stopped after the launchWith Chairside:2 researched articles a week, 3 on Group, every one with cited sources
Six months in
What an ordinary week looks like after launch
Not a forecast of patient numbers. The things that are simply true once the site is built and run this way.
- An office manager emails "closed the Friday after Thanksgiving" and it is on the page, the schema and the finder that week.
- A patient in a town you have never advertised in finds the office page for that town, sees today's hours and the dentists on site, and sends a request that lands with that front desk.
- The new associate who joined in spring has a provider page linked to both offices she works at.
- Around 52 researched articles have been published at 2 a week, each linking to a service, a provider and the finder.
- Your ads land on the office and service they are about, on pages that open fast on a phone.
- Nobody at the group has logged in to the website once.
Your turn
See your own offices in the finder
On the demo we load a group like yours, walk the pages a patient would, and tell you the structure and plan we would suggest. Live in 7 days from the onboarding call.
The value case
What it costs a four-office group, worked out
One fee covers every office, so the cost per office falls as the group grows. Here is the arithmetic for four offices, straight from the plan prices.
| Plan | Monthly, whole group | Per office, per month | First year total |
|---|---|---|---|
| Chairside | $137 | $34 | $2,441 |
| Operatory Suite plus AI usage at cost | $297 | $74 | $4,361 |
| Group | $747 | $187 | $9,761 |
What the one fee replaces
- A separate site, host and renewal for each office
- A rebuild every few years when the old site drifts
- Staff hours spent updating hours, providers and insurance
- A writer for 2 researched articles a week
- Someone to forward booking requests to the right office
Per-office figures are the group fee divided by four and rounded. Add a fifth office and the fee does not change. On orders placed before December 31, 2026 the build fee is waived, which takes $797 off every first-year total above.
Paid clicks are part of the value too: a faster, more relevant office page can help lower cost per click and keeps more of the visitors you already pay for. We do not put a number on that, because it depends on your campaigns.
Plans
Three plans, one fee per group
Every plan carries the whole site for every office. The larger plans add the AI Engine and the Content Engine. The $797 build fee is invoiced after launch on all three.
Chairside
The website, fully managed
$137/ monthlive in 7 days 2 articles a weekDetailsOperatory Suite
Everything, plus the AI Engine
$297/ month + usagelive in 10 days 2 articles a week Adds the AI Engine: receptionist, chat, SMS and social replies, per officeDetailsGroup
Everything, plus the Content Engine
$747/ monthlive in 15 days 3 articles a week Adds the Content Engine: three articles, social posts, reels and managed Google Business ProfilesDetails
5 revisions a month on every plan, then $20 each. AI usage on Operatory Suite is billed at cost. Compare every line on the pricing page.
Risk reversal
What we guarantee, and the small print beside it
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
Build fee only after you approve the live site
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
90+ PageSpeed, held
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
Local rankings within 3 to 5 months
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
Your domain and your content stay yours
The domain is registered in your group's name. On cancellation it is transferred on request at no charge.
Condition An export of your content and articles is provided within 14 days of cancellation. The design and code stay ours, as the terms set out.
No lock-in contract
Plans run month to month. Cancel by email and the site runs to the end of the month you have paid for.
Condition Notice must reach us at least 2 business days before the next invoice date, within business hours (9:00 to 17:00 Central Time, Monday to Friday, excluding US public holidays). All sales are final.
Built in, not bolted on
The compliance pages your site comes with
A dental website carries obligations a brochure site does not. These ship with every plan, written for your practice and reviewed by you before launch.
These pages and practices help you meet common US requirements for a dental practice website. They are not legal advice, and we recommend your own counsel reviews the policies before launch. We are not a dental practice, dental group, dentist or healthcare provider, and we are not a law firm.
Privacy policy and terms
A privacy policy and site terms written around what your site actually collects, drafted for your review and your counsel's sign-off. Built with state privacy laws such as the CCPA in California in mind.
Cookie policy with consent that really gates scripts
Analytics and marketing tags load only after a visitor agrees, and the cookie policy lists what the consent banner controls.
Accessibility statement and an accessible build
Real contrast ratios, visible focus states, keyboard navigation and alt text, built with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind, plus a statement telling patients how to report a problem.
No patient health information in forms
Request forms are designed not to collect health information. That keeps the website out of your HIPAA scope as far as a website can be, while your intake system handles records.
SMS consent wording
Where a form or the AI Engine sends texts, consent wording sits next to the phone field, and we file the A2P 10DLC carrier registration for you on plans with the AI Engine.
General-information disclaimers
Service pages and articles say they are general information, not a diagnosis or treatment plan, and send patients to your providers for anything about their own care.
Coverage
Dental groups anywhere in the US
We work remotely, so a dental group anywhere in the US gets the same build, the same terms and the same response times, whether its offices are in Texas, Florida, California, New York, Illinois and Georgia or anywhere else.
- Texas
- Florida
- California
- New York
- Illinois
- Georgia
- Arizona
- North Carolina
- Ohio
- Pennsylvania
Business hours are 9:00 to 17:00 Central Time, Monday to Friday, excluding US public holidays. A person replies within one working day. We do not build location pages for ourselves; we build them for your offices.
Who works on your site
- Onboarding lead
Runs the one onboarding call, maps offices, providers, services and routing, and agrees the launch date.
- Designer and developer
Designs the component system on your brand and hand-codes every page to the speed target.
- Editorial team
Writes the service pages and the weekly articles from cited sources, as general information.
- Account team
Applies weekly detail updates and revisions, answers the portal, and replies within one working day.
Versus
Why not a builder, a freelancer or an agency?
Fair questions. Each option suits someone. Here is where each one sits against a managed site for a dental group, with the full comparison a click away.
Versus a website builder you run yourselves
Cheaper on paper, until someone at the group has to keep eight offices accurate every week. With us nobody logs in, and the structure is built for offices from day one.
Read the comparisonVersus a freelancer
A good freelancer can build a fine site. The question is who applies next week's hours change, writes the articles and answers when they move on. We are a team on a monthly plan, not one person's calendar.
Read the comparisonVersus a dental marketing agency
Agencies bundle ads, SEO and retainers. We do one thing, the website and what keeps it working, for a stated monthly fee, with the build fee after launch.
Read the comparisonVersus GoHighLevel funnels or its website builder
Excellent for funnels, CRM and automation. Many groups keep GoHighLevel as the CRM and use us for the office, provider and service site that feeds it.
Read the comparisonVersus doing nothing this year
The costs of inaction above do not send an invoice, which is why they are easy to ignore. They still arrive every month.
See the plans
Asked first
Questions groups ask first
The questions that come up on nearly every demo. The full list, grouped, is on the FAQ page.
What exactly does a ChairsideWeb site include for a dental group?
A ChairsideWeb site includes a page for every office, every provider and every service you offer, a location and provider finder that takes a patient from a service and a town to the right front desk, booking requests routed into that office's CRM or practice system, a free domain, managed hosting, 2 researched articles a week and weekly detail updates. It is designed, hand-coded, hosted and kept accurate by us on one monthly fee, with the $797 build fee invoiced only after launch.
Should a dental group have one hub website or one site per location?
Most groups do best with one hub that carries a page per office, because reviews, articles and brand authority pool in one place and each office still gets its own address, hours, providers and schema. One site per location makes sense when offices trade under different names, serve distant markets or must stay separable for a future sale. We build either structure, and both use the same finder and the same per-office booking routing.
Is the monthly fee per office or per group?
Per group. One monthly fee covers every office on the site, however many you have, on a hub or on separate sites within the same plan. Adding an office is a revision, not a new subscription. The $797 build fee is also charged once for the whole group, not once per location.
What do we actually pay, and when?
You pay the monthly fee for the plan you choose up front: $137 for Chairside, $297 plus AI usage for Operatory Suite, or $747 for Group. The $797 one-time build fee is invoiced only after the site is live and you are satisfied with it. The domain and the hosting are inside the monthly figure. There are no per-office fees.
What counts as a revision, and what happens after five in a month?
A revision is one change request, and there is no limit on how much goes into it. A new provider page, a rewritten implant service page, a changed layout on the hub: each is one revision. So is something much larger. "Build two new service pages for the downtown office, here is the copy and the images for both" is one revision, not four. 5 are included every month across every office, not per office. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size. Unused revisions do not roll over.
What does the AI Engine do for a group with several front desks?
On Operatory Suite and Group the AI Engine answers calls when a front desk cannot, answers site chat, replies over SMS, Messenger and Instagram, and sends each booking request to the office the patient picked. It knows each office's hours, providers and services, it never gives dental advice, and it hands anything clinical to a person. A call-analysis PDF shows you what patients asked. A2P 10DLC registration for texting is filed by us.
Do the request forms collect patient health information?
No. Request forms are designed to ask for a name, contact details, the office, the service and a preferred time, and nothing clinical. Medical history, insurance IDs and consent forms stay in your own intake system, which keeps health records off the website. We are not a law firm and this is not legal advice, so your compliance lead should confirm the setup fits your own obligations.
Can a faster website lower what we pay for Google Ads?
It can help. Google counts landing-page experience as part of ad quality and says higher quality ads typically cost less per click, and a page that loads quickly keeps more of the paid clicks you already bought. Every page we build targets 90+ PageSpeed and each office gets its own page, so an ad can land on the office and service it is about. We never promise a specific cost-per-click drop, because the auction and your campaigns decide that.
Will our offices show up in ChatGPT, Perplexity or Google AI Overviews?
Nobody can guarantee that, and we do not. What we do makes it more likely: consistent office names and facts on every page, answer-first copy, visible FAQs, structured data for each office and service, and an llms.txt file that describes the site plainly. Assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews tend to cite pages that state facts clearly and consistently, and that is how every page is written.
Can we keep GoHighLevel as our CRM?
Yes. Many groups run GoHighLevel for their CRM, pipelines and follow-up automation. We build the office, provider and service website and send every booking request into GoHighLevel with the office, provider and service attached, so your existing workflows keep running. The comparison pages explain where each tool fits.
How do we cancel, and how much notice do you need?
Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday, excluding US public holidays. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and the site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.
Next step
Give every office a front door that works
One demo, one onboarding call, live in 7 days. The $797 build fee is invoiced only after you have seen it live.
Book a demoPrefer email?
- A person replies within one working day.
- Tell us how many offices you have and whether they share a name.
- We reply with the structure we would suggest and the plan that fits.