A URL inventory you approve
Every existing page listed with a keep, move or retire decision, agreed before design starts.
Service file
A dental group website redesign is mostly a migration wearing a new coat of paint
The visual work is the easy half. The half that decides whether a redesign helps or hurts is what happens to the URLs, the pages that already rank and the reviews and biographies scattered across your current site. We start every redesign by inventorying what you have, deciding what keeps its address, what moves with a redirect and what should not survive at all, and getting you to approve that map before anything is designed. Groups that skip this step launch beautifully and then spend six months recovering.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
The inventory nobody enjoys and everybody needs
We list every URL on your current sites, including the office pages, the provider biographies, the service pages, the blog posts and the ones nobody remembers publishing. Each gets one of three decisions: keep the address, move with a 301 redirect, or retire and redirect to the nearest useful page. Anything that currently brings patients keeps a destination. You see the map as a list you can read, not a diagram, and you approve it before design starts. It is the single most reliable predictor of whether a redesign goes well.
- Every existing URL listed, including the forgotten ones
- 301 redirects written for everything that moves
- You approve the map before design begins
What we carry across, and what we rewrite
Reviews, provider biographies, credentials, real photography of your offices and any article that still earns traffic come across. Copy that exists only inside a page builder is extracted rather than retyped, so nothing is lost in the move. What gets rewritten is the material that was written for nobody in particular: generic service pages, home page copy about excellence, and any claim about outcomes, which we do not carry forward on principle. Where an office had no page of its own, it gets one, which is usually the largest single gain in a group redesign.
Going live without a quiet week
Launch is staged rather than flipped. Redirects are in place before the switch, structured data is checked page by page against the office records, sitemaps are regenerated and submitted, and every office's booking route is tested with a real request before the old forms are turned off. Old office domains keep working as redirects for as long as you keep them registered. We watch the site for the first weeks after launch and fix anything that surfaces without it using a revision, because a launch problem is our work rather than a change you requested.
What a redesign will not fix
A redesign will not make an office rank in a town it has no page for, will not fix a Google Business Profile that disagrees with your website, and will not compensate for hours that are wrong. Those are structure and accuracy problems, and we fix them as part of the build rather than pretending the new look did it. We also cannot promise a ranking position, and we will not put a number on the improvement. What we do guarantee is the launch speed score, the redirect coverage, and that every office ends up with a page of its own.
Who it is for
Who dental group website redesign is for
Groups with an existing site, or several, that want a new one without losing what already ranks.
- Groups with a site per acquired office
- Groups whose site looks dated but still brings in requests
- Groups moving from a builder or WordPress
Symptoms
Signs your group needs this now
01Nobody knows which old pages still bring in patients.
02Acquired offices still run their own sites.
03Old office domains point nowhere useful.
04The last redesign cost rankings for months.
Built in, not bolted on
Compliance built into the site
A dental website carries obligations a brochure site does not. These ship with every plan, written for your practice and reviewed by you before launch.
These pages and practices help you meet common US requirements for a dental practice website. They are not legal advice, and we recommend your own counsel reviews the policies before launch. We are not a dental practice, dental group, dentist or healthcare provider, and we are not a law firm.
Privacy policy and terms
A privacy policy and site terms written around what your site actually collects, drafted for your review and your counsel's sign-off. Built with state privacy laws such as the CCPA in California in mind.
Cookie policy with consent that really gates scripts
Analytics and marketing tags load only after a visitor agrees, and the cookie policy lists what the consent banner controls.
Accessibility statement and an accessible build
Real contrast ratios, visible focus states, keyboard navigation and alt text, built with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind, plus a statement telling patients how to report a problem.
No patient health information in forms
Request forms are designed not to collect health information. That keeps the website out of your HIPAA scope as far as a website can be, while your intake system handles records.
SMS consent wording
Where a form or the AI Engine sends texts, consent wording sits next to the phone field, and we file the A2P 10DLC carrier registration for you on plans with the AI Engine.
General-information disclaimers
Service pages and articles say they are general information, not a diagnosis or treatment plan, and send patients to your providers for anything about their own care.
Risk reversal
The guarantees behind dental group website redesign
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
Build fee only after you approve the live site
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
90+ PageSpeed, held
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
Local rankings within 3 to 5 months
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
Deliverables
What you get
301 redirects for everything that moves
Written, tested and live before the switch, including old office domains kept as redirects.
Reviews and biographies carried across
Credentials, photography and any article still earning traffic move with you rather than being retyped.
A page for every office that lacked one
Usually the biggest gain in a group redesign: satellite offices stop being an address at the bottom of a page.
A tested launch
Schema checked per office, sitemaps regenerated, and every booking route proved with a real request before the old forms close.
Watched after launch
We monitor the first weeks and fix anything that surfaces at no charge, without it using one of your revisions.
Thirty minutes
See dental group website redesign on your own offices
We open a site built for a group like yours, walk the pages a patient would, and tell you which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.
How the work is done
From order to live, step by step
The same four steps for every service. The only thing paid before launch is the first month.
Pay the first monthly invoice
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
One onboarding call
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
We build
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
Live, then the build fee
Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.
Timeline
How long it takes
Counted from the onboarding call, not from purchase. Revisions after launch are completed within 2 to 5 working days.
- 7 daysChairside the website, fully managed
- 10 daysOperatory Suite everything, plus the ai engine
- 15 daysGroup everything, plus the content engine
Cost
What dental group website redesign costs, and what drives it
The redesign, migration map and redirects are inside the plan. There is no separate migration fee.
What changes the price
- The plan: Chairside $137/ month, Operatory Suite $297/ month + usage, Group $747/ month.
- The one-time $797 build fee, invoiced after launch, charged once per group.
- Extra revisions beyond 5 a month, $20 each.
- AI usage on Operatory Suite, billed monthly at cost with no minimum.
- Not the number of offices, pages or providers. The fee is per group.
What's in each plan
The plan features that matter here
What each feature does, the everyday problem it removes, what you have to do (usually nothing), and which plan carries it.
- Chairside $137/ month
- Operatory Suite $297/ month + usage
- Group $747/ month
The website
A page for every officeChairsideOperatory SuiteGroup
- What it does
- Each location gets its own page with address, hours, parking, providers, services and its own dental business schema.
- The problem it removes
- Satellite offices hidden in an address list never show up for their own town.
- What you do
- Tell us your offices on the onboarding call.
Service and provider pagesChairsideOperatory SuiteGroup
- What it does
- A page per service and per clinician, each linked to the offices where it happens.
- The problem it removes
- Patients cannot tell which office offers implants or which dentist works on Saturdays.
- What you do
- Send provider bios and the services each office offers.
Location and provider finderChairsideOperatory SuiteGroup
- What it does
- A patient picks a service and a town and gets the nearest office, its providers, today's hours and a request button.
- The problem it removes
- Front desks spend calls explaining which office is closest.
- What you do
- Nothing beyond the onboarding answers.
90+ PageSpeed pagesChairsideOperatory SuiteGroup
- What it does
- Hand-coded static pages served from Cloudflare's edge, fast on mobile and desktop, guaranteed.
- The problem it removes
- Slow pages lose patients, and paid clicks, before the phone number appears.
- What you do
- Nothing.
SEO, AEO, GEO and schemaChairsideOperatory SuiteGroup
- What it does
- Technical and on-page SEO, answer-first copy, visible FAQs, an llms.txt file and structured data generated from the page data.
- The problem it removes
- Search engines and AI assistants cannot cite what they cannot parse.
- What you do
- Nothing.
Running it for you
Booking requests routed per officeChairsideOperatory SuiteGroup
- What it does
- Every form and finder request carries the office, provider and service and lands in that office's CRM or practice system by API, Zapier or Make.
- The problem it removes
- A shared inbox means the wrong office calls back, or nobody does.
- What you do
- Tell us where each office wants its requests.
Weekly detail updatesChairsideOperatory SuiteGroup
- What it does
- Hours, closures, providers, insurance plans and office notes applied every week to the page, schema and finder together.
- The problem it removes
- Wrong hours send a patient to a closed door.
- What you do
- Email the change from any office. It does not use a revision.
5 revisions a monthChairsideOperatory SuiteGroup
- What it does
- Any size of change, across every office, completed within 2 to 5 working days. Extra revisions $20 each.
- The problem it removes
- Small changes wait months when nobody owns the site.
- What you do
- Raise it in your client portal or by email.
Researched articles every weekChairsideOperatory SuiteGroup
- What it does
- 2 a week on the first two plans, 3 on the third, 2,500 to 3,200 words each, with cited sources.
- The problem it removes
- The blog stopped the month after launch.
- What you do
- Nothing. Review any article if you want to.
Hosting, SSL, backups, domainChairsideOperatory SuiteGroup
- What it does
- Cloudflare hosting with SSL, CDN and DDoS protection, backups and monitoring, plus a free domain registered in your name.
- The problem it removes
- Hosting renewals, SSL lapses and a domain held by a former vendor.
- What you do
- Nothing.
Client portal and a person who repliesChairsideOperatory SuiteGroup
- What it does
- Revisions, support tickets, files and messages in one place. A person replies within one working day.
- The problem it removes
- Requests lost in email threads.
- What you do
- Log in to the portal, never to the website.
Out of scope
What dental group website redesign does not include
So nobody is surprised after ordering. Each of these is a deliberate line, not an upsell waiting to happen.
Clinical content we would have to vouch for
We do not write treatment recommendations, success rates, outcome claims or before-and-after captions. Your clinicians own every statement about care.
Patient health information in web forms
Request forms ask for a name, contact details, the office, the service and a preferred time. Medical history, insurance IDs and consent forms stay in your own intake system, never on the website.
Paid ad management
We build pages that are fast and relevant enough to be good landing pages for your ads. Running and bidding on the campaigns themselves stays with you or your ads partner.
Your practice management system
We route requests into the system or CRM each office already uses, by API, Zapier or Make. We do not sell, host or administer the practice software itself.
Photography shoots
We use the office and team photos you own and have consent to publish, sized for their slots. Where you have none yet we use neutral, non-clinical images until yours arrive.
Per-office fees or hourly billing
There are none. One fee covers every office in the group; extra revisions beyond 5 a month are a flat $20 each.
Reviews
What groups say about dental group website redesign
Most of our visitors are on phones, so that is where I reviewed the new dental office selection pages. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.
Got Mobile navigation and page layout for dental office selection
Rashid TawilTreatment coordinator, Private dental practice
Columbia, South CarolinaConverting our dental office selection attachment into proper pages was overdue. I can send the exact section someone needs, and they can read it without downloading anything. A printable copy still exists for those who ask.
Got Structured reference pages for dental office selection
Gregory FrostPractice administrator, Multi-surgery family dental practice
Ann Arbor, MichiganThe review of our dental office selection pages was uncomfortable reading, in a useful way. The facts have one home, and every change request names the reference page and its reviewer. Customers no longer quote wording we retired two years ago.
Got Content audit and update process for dental office selection
Jennifer ShackletonHead receptionist, Implant and restorative dental clinic
Omaha, Nebraska
Case studies
Case files related to dental group website redesign
No. 08General dentistry
Setting dental office selection free from the PDF
When it comes to dental office selection, there were no direct links to individual answers, just one long attachment. A thirty-second question required a three-megabyte reply.
- HTML reference pages
- Descriptive headings
- Section links
25 working days
No. 09Endodontics
Retiring the duplicate dental office selection pages
For dental office selection, callers quoted retired wording with total confidence. Staff could not answer safely without first asking which page the caller had open.
- Content inventory
- Consolidated reference
- Review schedule
10 working days
No. 15General dentistry
Keeping old dental office selection links alive after a rebuild
Day to day with dental office selection, the business faced a choice between keeping a structure that no longer fitted and breaking links it could not count.
- URL inventory
- Redirect map
- Internal link updates
20 working days
Questions about dental group website redesign
Will the redesign hurt our rankings?
A move done with a full URL inventory, 301 redirects and per-office pages and schema is designed to preserve what already ranks. We cannot promise a specific position for any office. Our guarantee is that the site starts ranking for local searches in your area within 3 to 5 months, and we keep working on it at no charge until it does.
How long does a group redesign take?
Live in 7 days on Chairside, 10 on Operatory Suite and 15 on Group, measured from the onboarding call. A large inventory can add time to the mapping stage, and we tell you that on the call rather than at the end.
Can we keep some pages exactly as they are?
Addresses, yes. Any page that ranks can keep its URL. The design is applied consistently across the site, so a page that stays at the same address still gets the new layout.
What happens to our old office domains?
They keep working as redirects for as long as you keep them registered, so a patient who bookmarked an office site still lands on that office's page. If you want an office to keep a standalone site, we build that structure instead.
Do we need to pause our current site during the build?
No. Your current site stays live and untouched until launch day. Nothing changes for patients until the redirects and the routing have been tested.
Do you keep our reviews and provider biographies?
Yes. Reviews you own, provider bios and photos are carried across, and old addresses are redirected to their new pages.
Can we see the redirect map?
Yes. You approve the map of every old URL and its new address before anything goes live.
Will old office domains still work?
Yes. They can point to their office page on the new hub for as long as you keep them registered.
See it built for your group
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.