DSO-affiliated practices
A DSO-affiliated practice website has to follow the parent brand's rules while still reading as the local office a patient will walk into, so it carries the brand system at the top, the office's own providers, hours and story on the page, and routes every request to that office's front desk rather than a central inbox.
DSO-affiliated practices often span several states. Practices in Texas, Florida, California, New York, Illinois and Georgia can share one component system while each keeps a page written for its own town.
Case notes
Contents
Written from what you tell us on the onboarding call, approved by you before launch, and kept accurate every week after it.
A patient picks a service and a town and sees the nearest affiliated office, its hours and its providers, presented in the parent brand system. The request is tagged with the office and delivered where the DSO decides: the local front desk system, a regional CRM with an office field, or a central platform with per-office pipelines. The office is always identified, so the callback comes from someone who knows it.
Case studies
No. 05Endodontics
For dental office selection, the briefing's content depended on its author and their afternoon. Consistency, not quality, was what was missing.
10 working days
No. 06General dentistry
With dental office selection, visitors read general descriptions as commitments about their own situation. First conversations often opened with unpicking those assumptions.
15 working days
No. 07Orthodontics
Day to day with dental office selection, duplicated replies and orphaned messages happened in the same week. Stepping in for an absent colleague meant archaeology through long email chains.
20 working days
Reviews
The preparation page for dental office selection works because it keeps its focus. It tells people what to have ready before we speak, without demanding everything up front. The link now goes out with our reply to every new inquiry.
Got Preparation guide and inquiry support for dental office selection
The time we spent on the dental office selection wording was time well spent. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Got Service scope and expectations for dental office selection
How it runs
Four steps to live, then the site is kept accurate every week. 5 revisions a month are included on every plan, each completed within 2 to 5 working days.
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.
DSO-affiliated practices
We walk you through the pages, the finder and the request routing set up for a practice like yours, then tell you which plan fits. Live in 7 days from the onboarding call.
Same site on every plan. The larger plans add the AI Engine and the Content Engine. The $797 build fee is invoiced after launch on all three.
The plan we usually suggest
Affiliated practices are usually best served by Operatory Suite, so every local desk has AI answering for overflow while requests reach the DSO's central CRM with the office attached.
Compare the plans line by line Every feature explained How we compare
Risk reversal
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
Questions
Yes. We build to the brand system you supply, including colors, type, logo rules and approved service language, and we keep the local office content inside those rules. Brand updates from the parent are applied as revisions.
Whoever you decide. Many groups let office managers send weekly detail updates for hours and providers while the DSO marketing team approves anything that touches brand or service language. We follow the approval path you set.
Yes. Every request carries the office, service and provider, and can be delivered to a central CRM with an office field, a regional pipeline or the local desk, by API, Zapier or Make.
Either. It can live on its own domain, on a subdomain of the parent, or as a section of the parent site if the DSO prefers, with the same location page structure and per-office schema in each case.
Yes. Each practice page can carry its own name inside the parent brand system, or practices can run as separate sites on the same structure.
Yes. Requests can go to a central CRM with an office field, to regional pipelines, to the local desk, or to more than one of these.
A brand change from the parent is a revision applied across every practice page at once, because the components are shared.
Yes. Office-specific details, including state-specific notes you supply, sit on each office page. We recommend your counsel reviews state-specific policy wording.
Next step
A live walk-through, on your screen, of the site you would get. Thirty minutes, no slides.
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