Dental group websites: structure locations, providers and services so every office ranks
A hub-and-spoke structure for dental group websites: location pages, provider pages, service pages, schema per office, and what to centralise versus keep local.
Blog
Playbooks for dental group websites
Playbooks for dental groups and multi-site practices: how to structure locations, providers and services, route requests per office, and keep many front doors accurate. Written by our editorial personas, sourced and cited, and never dental advice.
Subjects
What we write about
Four subjects, chosen because they are the ones that decide whether a group's website works. 2 articles a week on every plan, 3 on Group.
Site structure
Hub against one site per office, what to centralise, and how location, provider and service pages relate.
Local search per office
Per-office schema, Google Business Profile alignment, and service pages that do not compete with each other.
Routing and intake
Getting a booking request from a form to the front desk that will see the patient, without anyone forwarding it.
Speed and build choices
Why a location page should open as fast as a home page, and what makes group sites slow in the first place.