Case file 07 / Orthodontics

Who answers what: dental office selection made accountable

For dental office selection, every request carries a visible owner and an obvious handover route.

Book a demoWhat we built

File 07

Practice
Orthodontic and general dentistry clinic
Where
Worcester, Massachusetts
Team
9 staff; one locally managed operation
Worked with
Judith Worthington, Practice manager

20 working days

Before

Where the practice started

The starting point

The dental office selection inbox was communal property. Messages were read by many and owned by none, and status existed only in memory.

What it was costing the front desk

Day to day with dental office selection, duplicated replies and orphaned messages happened in the same week. Stepping in for an absent colleague meant archaeology through long email chains.

The build

What we built

Submissions now capture preferred office, visit reason and callback number and land with an assigned owner and a visible status. A named backup holds anything whose owner is away.

  1. Assignment rules
  2. Follow-up status
  3. Backup owner
  4. Internal request summary

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

20 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 20 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

For dental office selection, every request carries a visible owner and an obvious handover route.

We never lost dental office selection inquiries; we just never knew who was answering them. That is the piece that has been fixed.
Judith Worthington, Practice managerOrthodontic and general dentistry clinic, Worcester, Massachusetts

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

20 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this orthodontic and general dentistry clinic?

Submissions now capture preferred office, visit reason and callback number and land with an assigned owner and a visible status. A named backup holds anything whose owner is away. The pieces involved: assignment rules, follow-up status, backup owner, internal request summary.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of booking requests into your front desk system and location pages, hub or standalone. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.