The offer
Dental group website pricing is one monthly fee for the whole group, not per office. Domain and Cloudflare hosting are included, never itemized. The $797 build fee is invoiced only after the site is live and you are happy with it. Three plans, compared line by line below.
Current offer: the $797 build fee is waived on orders placed before December 31, 2026. Start a build order
Case notes
Each is structural. Each is fixed by how the site is built and run, not by a design refresh.
What it costs: Every office without its own page is invisible to the patient searching two towns over, so the flagship turns people away while a satellite front desk sits quiet.
The fix: Each location gets its own page with address, hours, parking, the providers on site, the services offered there and Dentist schema of its own. Search engines rank office pages, not group pages with a list of addresses, so every office gets its own chance to appear for its own town.
What it costs: The wrong office calls back, or nobody does, and the patient books with whoever answered first.
The fix: Forms, finder requests and AI-taken bookings carry the office, the provider and the service, and are delivered to that office's front desk system or your group CRM by API, Zapier or Make. Nothing waits for someone to forward it. If an office changes its system, only that office's routing changes.
What it costs: A patient turns up on a Thursday the office is closed, and the review they leave is about the website.
The fix: Any office manager emails the change: a holiday closure, a new hygienist, a plan you stopped accepting. We apply it that week to the page, the schema and the finder together, and confirm what changed. It does not use a revision, and nobody at your group logs in to anything.
What it costs: Patients searching from a car park do not wait for a page builder to load; they tap the next result, which is a competitor.
The fix: Every page is built as a static file with almost no JavaScript and served from Cloudflare's edge, so a location page opens as fast as the home page on a weak connection. We guarantee the score on mobile and desktop and fix any page that drops below it because of our work.
What it costs: The blog stops after the launch, the dentist who left is still on the team page, and the next redesign is a five-figure project all over again.
The fix: We design it, build it, host it, write 2 researched articles a week, apply weekly detail updates and turn 5 revisions a month around in 2 to 5 working days. The $797 build fee is invoiced only after the site is live and you are happy with it, and there is never a rebuild bill.
In the fee
Home, one page per office, one per provider, one per service, new patients, insurance, referrals where you need them, and a blog that is actually written.
Service plus town to the nearest office, its providers, its hours and a booking request routed to that desk.
Registered in your group's name at no extra charge, or point the one you own. Office domains can redirect to their pages.
Cloudflare edge hosting with SSL, backups and monitoring inside the fee. Nothing itemized, nothing to maintain.
Every request into the right office's practice system or your group CRM by API, Zapier or Make, with office, provider and service attached.
Weekly detail updates, 5 revisions a month, 2 articles a week, and nobody at your group ever logs in.
Writing
2 a week on Chairside and Operatory Suite, 3 on Group, each 2,500 to 3,200 words with cited sources. General information for patients, never a treatment plan.
What a procedure involves, how to prepare and how to book, linked to the offices and providers that offer it.
What to expect at a specific location: parking, the first visit, the team on site, the plans accepted there.
Aligners against braces, single implant against bridge, written as general information with sources, never a recommendation for a reader's own case.
The questions people type before they call: cost ranges in general terms, timing, sedation options, insurance and financing.
For surgical and specialist groups: how referrals move, what to send, who handles what at which office.
Applied every week without using a revision. Email them from any office.
Amended file
What changes for a group between the site it has and the site it gets.
Sequence
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.
Plans
Same site on all three. Operatory Suite adds the AI Engine. Group adds the Content Engine on top.
The website, fully managed
plus $797 one-time build fee, invoiced after launch
Live in 7 days
Best for: A single practice that plans to grow, or a group that wants the site handled and nothing else.
Every office gets its own page, its own providers and its own booking route, kept accurate every week. 2 researched articles a week give each office something new to rank for, and the $797 build fee is only invoiced once the site is live.
Everything, plus the AI Engine
plus $797 one-time build fee, invoiced after launch
Live in 10 days
Best for: Groups whose front desks miss calls between patients and want every inquiry answered, booked and routed.
Everything in Chairside, plus an AI receptionist, site chat and SMS, Messenger and Instagram replies configured per office, so a satellite with a part-time desk answers as well as the flagship. A call-analysis PDF shows where calls were missed. A2P 10DLC is filed for you; usage is billed at cost.
Usage is the AI minutes and messages your offices consume, billed monthly in arrears at cost.
Everything, plus the Content Engine
plus $797 one-time build fee, invoiced after launch
Live in 15 days
Best for: Multi-location groups that want the site, the AI and a content stream run for them, office by office.
Everything in Operatory Suite, plus the Content Engine: 3 articles a week, 3 social image posts a week, 2 reels a week and every office's Google Business Profile kept in step with its page. The group's marketing runs without a hire.
Includes everything in the AI Engine. Content is approved in style on the onboarding call and per office where it differs.
Next to the price
The idea that visitors could sort themselves before writing seemed obvious only in hindsight. The sender picks the route, which means the best-informed person does the sorting. The morning triage is minutes rather than an hour.
Got Inquiry categories and guided navigation for dental office selection
The brief I gave them was simple: demonstrate, do not proclaim. The page now presents real material with captions that make sense of it. Visitors arrive having already seen how we operate, which shortens the first conversation.
Got Reference content and service presentation for dental office selection
Converting our dental office selection attachment into proper pages was overdue. I can send the exact section someone needs, and they can read it without downloading anything. A printable copy still exists for those who ask.
Got Structured reference pages for dental office selection
What's in each plan
What each feature does, the everyday problem it removes, what you have to do (usually nothing), and which plan carries it.
Line by line
Column headers stay put while you scroll the rows.
| Every line, every plan | Chairside$137/ month | Operatory Suite$297/ month + usage | Group$747/ month |
|---|---|---|---|
| A page for every office, provider and service | |||
| Location and provider finder | |||
| Booking requests routed per office into your CRM | |||
| Hub or one site per location | |||
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2 | 2 | 3 |
| Revisions a month included | 5, then $20 each | 5, then $20 each | 5, then $20 each |
| Revision turnaround | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| Weekly detail updates across all offices | |||
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Domain, free or point your own | |||
| Cloudflare hosting, SSL, backups, monitoring | |||
| AI receptionist and site chat, per office | |||
| SMS, Messenger and Instagram AI replies | |||
| Call-analysis PDF | |||
| A2P 10DLC registration filed for you | |||
| Social image posts and reels a week | 3 posts, 2 reels | ||
| Google Business Profile managed per office |
The value case
One fee covers every office, so the cost per office falls as the group grows. Here is the arithmetic for four offices, straight from the plan prices.
| Plan | Monthly, whole group | Per office, per month | First year total |
|---|---|---|---|
| Chairside | $137 | $34 | $2,441 |
| Operatory Suite plus AI usage at cost | $297 | $74 | $4,361 |
| Group | $747 | $187 | $9,761 |
Per-office figures are the group fee divided by four and rounded. Add a fifth office and the fee does not change. On orders placed before December 31, 2026 the build fee is waived, which takes $797 off every first-year total above.
Paid clicks are part of the value too: a faster, more relevant office page can help lower cost per click and keeps more of the visitors you already pay for. We do not put a number on that, because it depends on your campaigns.
Out of scope
So nobody is surprised after ordering. Each of these is a deliberate line, not an upsell waiting to happen.
We do not write treatment recommendations, success rates, outcome claims or before-and-after captions. Your clinicians own every statement about care.
Request forms ask for a name, contact details, the office, the service and a preferred time. Medical history, insurance IDs and consent forms stay in your own intake system, never on the website.
We build pages that are fast and relevant enough to be good landing pages for your ads. Running and bidding on the campaigns themselves stays with you or your ads partner.
We route requests into the system or CRM each office already uses, by API, Zapier or Make. We do not sell, host or administer the practice software itself.
We use the office and team photos you own and have consent to publish, sized for their slots. Where you have none yet we use neutral, non-clinical images until yours arrive.
There are none. One fee covers every office in the group; extra revisions beyond 5 a month are a flat $20 each.
Risk reversal
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
The domain is registered in your group's name. On cancellation it is transferred on request at no charge.
Condition An export of your content and articles is provided within 14 days of cancellation. The design and code stay ours, as the terms set out.
Plans run month to month. Cancel by email and the site runs to the end of the month you have paid for.
Condition Notice must reach us at least 2 business days before the next invoice date, within business hours (9:00 to 17:00 Central Time, Monday to Friday, excluding US public holidays). All sales are final.
You pay the monthly fee for the plan you choose up front: $137 for Chairside, $297 plus AI usage for Operatory Suite, or $747 for Group. The $797 one-time build fee is invoiced only after the site is live and you are satisfied with it. The domain and the hosting are inside the monthly figure. There are no per-office fees.
Per group. One monthly fee covers every office on the site, however many you have, on a hub or on separate sites within the same plan. Adding an office is a revision, not a new subscription. The $797 build fee is also charged once for the whole group, not once per location.
A revision is one change request, and there is no limit on how much goes into it. A new provider page, a rewritten implant service page, a changed layout on the hub: each is one revision. So is something much larger. "Build two new service pages for the downtown office, here is the copy and the images for both" is one revision, not four. 5 are included every month across every office, not per office. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size. Unused revisions do not roll over.
Weekly detail updates are the small facts that go stale across many offices: hours, holiday closures, a new hygienist, an insurance plan you stopped accepting, a provider moving between locations. Send them from any office and we apply them each week to the page, the schema and the finder together. They do not count against your revisions. Revisions are for changes to pages and structure; detail updates are for keeping every office accurate.
2 researched articles a week on Chairside and Operatory Suite, 3 a week on Group, each 2,500 to 3,200 words. Our editorial team writes them from real sources and cites those sources on the page. They are general information for patients and families, never a diagnosis or treatment plan, and you can review any article before or after it goes live.
Operatory Suite is $297 a month plus usage. Usage is the AI minutes and messages your offices actually consume, billed monthly in arrears at what our providers charge us with nothing added. There is no minimum and no bundle to guess at, and you see the usage line on every invoice.
Yes. The AI Engine is configured per office. A busy flagship can keep its own front desk answering first and let the AI catch overflow, while a satellite office with a part-time desk can route everything to the AI outside its open hours. Each office keeps its own greeting, its own providers and its own booking destination.
Yes. Existing office domains can point to their location page on the hub, redirect to the hub, or stay as standalone sites if you choose one site per location. The free domain covers the main one; additional office domains you already own keep renewing with your registrar, and we configure them at no charge. Every domain stays registered to your group.
We map every existing page across your offices to its new address on the hub, keep every office page that ranks, and add 301 redirects from the old URLs so search engines follow the move. Reviews, provider bios and photos are carried across. You approve the map before launch. Old domains keep working as redirects for as long as you keep them registered.
Neither. ChairsideWeb is a website design and management company. We are not a dental practice, dental group, dentist or healthcare provider, we never give dental or medical advice, and content on client sites is general information rather than a diagnosis or treatment plan. We build and run the website; the clinical care, and every claim about it, stays with your practice.
It can help. Google counts landing-page experience as part of ad quality and says higher quality ads typically cost less per click, and a page that loads quickly keeps more of the paid clicks you already bought. Every page we build targets 90+ PageSpeed and each office gets its own page, so an ad can land on the office and service it is about. We never promise a specific cost-per-click drop, because the auction and your campaigns decide that.
Book a demo, see a site built for your kind of group, and leave with the structure, the plan and the launch date. Nothing is charged until the first month, and the build fee waits for launch.
Weighing other options? See how we compare with builders, freelancers and agencies.
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