Cosmetic dentistry

A website for a cosmetic dentistry practice that looks as considered as the work

A cosmetic dentistry website has to match the standard of the work it describes, so it pairs restrained design and fast pages with service pages for veneers, whitening and smile design, provider pages that show who does the work, and a consultation request that reaches the office the patient chose.

Book a demoPlans from $137 a month

Case notes

What usually goes wrong for cosmetic dentistry practices

An elegant clinic reception lounge with a tufted sofa, a glass table with white flowers and soft pink walls
Photo: Max Vakhtbovych, Pexels
  • The current site looks like every other practice template, which undercuts a practice whose whole pitch is attention to detail.
  • Smile gallery photos are the main asset and they load slowly or sit on a page nobody can find.
  • Consultation requests are not separated from routine bookings, so a smile design inquiry waits behind a cleaning.
  • Two offices offer different treatments and the site lists everything everywhere.

Contents

The pages your site will carry

Written from what you tell us on the onboarding call, approved by you before launch, and kept accurate every week after it.

  1. Home with the finder pre-set to consultations
  2. One location page per office with the treatments offered there
  3. Veneers page
  4. Whitening page
  5. Smile design and full smile makeover page
  6. Smile gallery with consented photos
  7. One provider page per cosmetic dentist
  8. Book a consultation

Consultation finder by treatment

A patient chooses veneers, whitening, bonding or a full smile consultation, enters their town and sees the nearest office that offers it, the dentists who do that work and a consultation request. Consultation requests are tagged separately from routine appointments and delivered to that office's coordinator in your CRM, so they are handled as the higher-value inquiry they are.

Case studies

Case files from cosmetic dentistry practices and practices like them

All case studies
  • No. 04Cosmetic dentistry

    Harrisburg, Pennsylvania Cosmetic and restorative dental practice

    Receipt, next step, reassurance for dental office selection

    When it comes to dental office selection, uncertainty bred duplicates and reassurance calls. Staff reconciled repeated messages and calmed callers instead of progressing the original requests.

    • Confirmation page
    • Acknowledgment email
    • Correction contact

    25 working days

  • No. 14Cosmetic dentistry

    Billings, Montana Cosmetic dentistry and whitening clinic

    Error messages worth reading on the dental office selection form

    With dental office selection, visitors re-entered correct information because the form would not say what was wrong. The less patient simply left.

    • Persistent labels
    • Inline errors
    • Retained field values

    15 working days

  • No. 01Oral surgery

    Newark, Delaware Sedation and anxious-patient dental practice

    Making the first response to dental office selection count

    For dental office selection, whoever opened the inbox first had to chase the missing details before the message could be passed on. On a busy day, that follow-up alone could push an answer into the next morning.

    • Purpose-specific fields
    • Readable notifications
    • Clear response expectations

    10 working days

Reviews

What cosmetic dentistry practices tell us

  • The idea that visitors could sort themselves before writing seemed obvious only in hindsight. The sender picks the route, which means the best-informed person does the sorting. The morning triage is minutes rather than an hour.

    Got Inquiry categories and guided navigation for dental office selection

    Theodora BlakelyFront desk coordinator, Cosmetic and restorative dental practice
    Salem, Oregon
  • Updating dental office selection content used to mean describing a change by phone and hoping. Now I send the current wording and its replacement, review the preview, and confirm. Far easier than narrating edits and hoping they survived the telling.

    Got Content approvals and change requests for dental office selection

    Elena LudlowAppointments coordinator, Cosmetic dentistry and whitening clinic
    Manchester, New Hampshire

How it runs

What happens after you order

Four steps to live, then the site is kept accurate every week. 5 revisions a month are included on every plan, each completed within 2 to 5 working days.

  1. 01

    Pay the first monthly invoice

    Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.

    Day 0
  2. 02

    One onboarding call

    Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.

    Day 1
  3. 03

    We build

    We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.

    Build
  4. 04

    Live, then the build fee

    Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.

    Day 7 to 15

Cosmetic dentistry

See a site built for cosmetic dentistry practices

We walk you through the pages, the finder and the request routing set up for a practice like yours, then tell you which plan fits. Live in 7 days from the onboarding call.

Three ways to run it

Same site on every plan. The larger plans add the AI Engine and the Content Engine. The $797 build fee is invoiced after launch on all three.

The plan we usually suggest

Group

Cosmetic studios are usually best served by Group, because 3 social posts and 2 reels a week built from your approved photos keep social channels active without a hire.

Compare the plans line by line Every feature explained How we compare

Risk reversal

What we guarantee

Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.

  • Build fee only after you approve the live site

    The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.

    Condition The first monthly fee is paid up front to start the plan.

  • 90+ PageSpeed, held

    Every page we build scores at or above the target on mobile and desktop at launch.

    Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.

  • Local rankings within 3 to 5 months

    The site starts ranking for local searches in your area within the window.

    Condition If it has not, we keep working on it at no charge. We never promise a specific position.

Questions

Questions from cosmetic dentistry practices

Can the design be tailored to our brand rather than a template?

Yes. Every ChairsideWeb site is designed around your brand colors, type and photography. The templates page shows starting points once they are published, and every build is reshaped around your practice before launch.

Will the smile gallery slow the site down?

No. Gallery images are sized for their slots and loaded as the visitor reaches them, so the page keeps its 90+ PageSpeed score. You supply photos you own and have consent to publish, and the page states that results vary.

Can we show pricing ranges for treatments?

Yes, if you supply them and want them published. We display them as stated by you, labeled as starting points that a consultation confirms. We never invent a figure.

Do articles suit a cosmetic practice?

Yes. Articles on how to choose between whitening options, what a veneer consultation covers or how to prepare for a smile makeover answer the questions patients search before booking, and each links to your service pages, your dentists and the finder.

Can social posts show smile photos?

Only photos you own and have consent to publish, and never captioned with outcomes or promises. Style is approved on the onboarding call.

Can the site feel premium and still be fast?

Yes. Galleries are sized and loaded as visitors reach them, and every page is held to the PageSpeed guarantee.

Can we promote a whitening offer?

Yes, as a revision: a promotion page or banner that is added and removed within the revision turnaround.

Do you manage our Instagram?

On Group, the Content Engine produces social posts and reels. On Operatory Suite and Group, the AI Engine can reply to Instagram messages and route booking requests.

Next step

See it built for cosmetic dentistry

A live walk-through, on your screen, of the site you would get. Thirty minutes, no slides.