Case file 10 / Multi-location groups

Guiding dental office selection visitors to the right door

When it comes to dental office selection, messages arrive pre-sorted by the person who knows best, the sender.

Book a demoWhat we built

File 10

Practice
Multi-surgery family dental practice
Where
Santa Rosa, California
Team
18 staff; one locally managed operation
Worked with
Wilfred Hetherington, Practice administrator

15 working days

Before

Where the practice started

The starting point

One general form carried all dental office selection traffic. First-time inquiries and follow-ups on live matters landed in the same pile.

What it was costing the front desk

With dental office selection, subjects gave nothing away. The morning sort consumed the hour that answering should have had.

The build

What we built

Visitors first choose what they are doing: starting a new inquiry, following up on one, or asking a general question. Each choice leads to its own route, and the new-inquiry form gathers preferred office, visit reason and callback number.

  1. Contact categories
  2. Separate follow-up route
  3. Relevant form fields
  4. Clear button labels

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

15 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 15 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

When it comes to dental office selection, messages arrive pre-sorted by the person who knows best, the sender. New and existing conversations no longer fight in one queue.

The different routes for dental office selection reflect the calls we actually receive. We no longer have to guess whether someone is starting from scratch.
Wilfred Hetherington, Practice administratorMulti-surgery family dental practice, Santa Rosa, California

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

15 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this multi-surgery family dental practice?

Visitors first choose what they are doing: starting a new inquiry, following up on one, or asking a general question. Each choice leads to its own route, and the new-inquiry form gathers preferred office, visit reason and callback number. The pieces involved: contact categories, separate follow-up route, relevant form fields, clear button labels.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of booking requests into your front desk system and location and provider finder. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.