Periodontics

A website for a periodontal practice that turns referrals and implant inquiries into routed consultations

A periodontal practice website needs service pages for gum treatment, implants and grafting that patients and referring dentists both understand, provider pages for each periodontist and their offices, and a finder that routes each consultation request to the office where the periodontist will actually see the patient.

Book a demoPlans from $137 a month

Case notes

What usually goes wrong for periodontal practices

A dental team member typing at an office desk with dental models and a pen pot beside the keyboard
Photo: Cedric Fauntleroy, Pexels
  • Patients referred for gum treatment do not know what a periodontist does and the site does not explain it in plain language.
  • Implant inquiries and gum treatment referrals arrive in the same inbox with no way to tell them apart.
  • The periodontist splits the week between two offices and the site shows one address.
  • Referring dentists have no page of their own and no quick way to send a patient.

Contents

The pages your site will carry

Written from what you tell us on the onboarding call, approved by you before launch, and kept accurate every week after it.

  1. Home with the finder pre-set to consultations
  2. One location page per office with providers and treatment days
  3. Gum disease treatment page
  4. Dental implants page
  5. Gum grafting and crown lengthening page
  6. One provider page per periodontist with their office schedule
  7. Referring dentists page with a referral form
  8. Request a consultation

Consultation finder by treatment and office

A patient or a referring dentist picks gum treatment, implants or grafting, enters a town and sees the nearest office where a periodontist offers it, with treatment days and a consultation request. Requests are tagged with the treatment and delivered to that office's front desk system or CRM, so implant inquiries and referrals are sorted before anyone picks up the phone.

Case studies

Case files from periodontal practices and practices like them

All case studies
  • No. 16Periodontics

    Harrisburg, Pennsylvania General and periodontal dental practice

    Giving staff control of dental office selection changes

    When it comes to dental office selection, whoever published an update had to interpret the request, while whoever approved it could not easily compare old and proposed wording side by side.

    • Structured change request
    • Named approver
    • Before-and-after preview

    25 working days

  • No. 13General dentistry

    Newark, Delaware Suburban family dental clinic

    Structured dental office selection inquiries while the office sleeps

    For dental office selection, the team opened every morning to fragments: voicemails, bare emails, half-completed forms. Prioritising them required detective work before any real work.

    • After-hours request form
    • Staff response window
    • Morning request summary

    10 working days

  • No. 14Cosmetic dentistry

    Billings, Montana Cosmetic dentistry and whitening clinic

    Error messages worth reading on the dental office selection form

    With dental office selection, visitors re-entered correct information because the form would not say what was wrong. The less patient simply left.

    • Persistent labels
    • Inline errors
    • Retained field values

    15 working days

Reviews

What periodontal practices tell us

  • The brief I gave them was simple: demonstrate, do not proclaim. The page now presents real material with captions that make sense of it. Visitors arrive having already seen how we operate, which shortens the first conversation.

    Got Reference content and service presentation for dental office selection

    Salma MahfouzFront office manager, General and periodontal dental practice
    Overland Park, Kansas
  • We approved the new dental office selection form only after trying hard to break it. Labels stay put, errors explain themselves, and valid answers survive a failed attempt. It behaves the way we assumed forms behaved, until we tested the old one.

    Got Form usability and error handling for dental office selection

    Jasper MerrittOffice manager, Children's dental practice
    Columbia, South Carolina

How it runs

What happens after you order

Four steps to live, then the site is kept accurate every week. 5 revisions a month are included on every plan, each completed within 2 to 5 working days.

  1. 01

    Pay the first monthly invoice

    Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.

    Day 0
  2. 02

    One onboarding call

    Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.

    Day 1
  3. 03

    We build

    We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.

    Build
  4. 04

    Live, then the build fee

    Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.

    Day 7 to 15

Periodontics

See a site built for periodontal practices

We walk you through the pages, the finder and the request routing set up for a practice like yours, then tell you which plan fits. Live in 7 days from the onboarding call.

Three ways to run it

Same site on every plan. The larger plans add the AI Engine and the Content Engine. The $797 build fee is invoiced after launch on all three.

The plan we usually suggest

Chairside

Periodontal practices usually do well starting on Chairside with separate routes for referrals and implant consultations, adding the AI Engine later if calls are missed.

Compare the plans line by line Every feature explained How we compare

Risk reversal

What we guarantee

Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.

  • Build fee only after you approve the live site

    The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.

    Condition The first monthly fee is paid up front to start the plan.

  • 90+ PageSpeed, held

    Every page we build scores at or above the target on mobile and desktop at launch.

    Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.

  • Local rankings within 3 to 5 months

    The site starts ranking for local searches in your area within the window.

    Condition If it has not, we keep working on it at no charge. We never promise a specific position.

Questions

Questions from periodontal practices

Can the site explain what a periodontist is without giving advice?

Yes. A plain-language page describes the specialty, when a general dentist typically refers to one and what a first visit covers, as general information. Anything about a patient's own gums is left to your providers.

Can implant inquiries go to a different person than referrals?

Yes. Each request type can have its own destination per office, so implant consultations reach a treatment coordinator while dental referrals reach the front desk.

How are office schedules kept accurate?

Provider schedules by office are weekly detail updates. Email the change and it is applied that week to the provider page, the location page and the finder, without using a revision.

Can articles be written for referring dentists as well as patients?

Yes. An article on how the referral process works or what information helps a referral move quickly serves referrers, while articles on what to expect from treatment serve patients. Both are general information with sources.

Can referrals and patient requests go to different people?

Yes. Each request type can have its own destination per office.

Can we explain the specialty to patients?

Yes, as general information: what a periodontist does and when general dentists typically refer, with anything about a patient's own care left to your providers.

Do provider pages show credentials?

Yes, as each provider supplies them, with Person schema tied to their offices.

How quickly can we add a new office?

Adding an office is a revision, completed within the revision turnaround, with its own page, routing and finder entry.

Next step

See it built for periodontics

A live walk-through, on your screen, of the site you would get. Thirty minutes, no slides.