Page types built for your facts
Office, provider and service page types shaped by how your group actually works rather than by a purchased layout.
Service file
Custom development means the site is shaped by your group, not by a theme you bought
Custom here means the page types, the data model and the integrations are built for how your group actually works. A theme decides in advance that you have one location, one booking button and one team page, and every difference from that becomes a workaround. We start from your offices, your providers, the services each office offers and the systems each front desk already runs, then build the page types those facts require. Nothing is bent to fit a layout somebody else designed for a different business.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Where custom actually pays for itself
It pays in the awkward cases every real group has. A provider who works Tuesdays at one office and Thursdays at another. A service offered at three of your seven locations. An office with a separate surgical suite that takes its own referrals. A location whose Saturday hours change seasonally. On a theme, each of these is a manual note somebody has to remember to update in four places. Built properly, each is a relationship in the data, so the provider page lists both offices, the service page lists the three that offer it, and the finder never sends a patient somewhere the service is not available.
- Providers linked to every office they work at
- Services linked only to the offices that offer them
- Seasonal and holiday hours held per office
Integrations built once, per office
Group front desks rarely all run the same software, and pretending otherwise is how requests end up in a shared inbox. We connect each office to the destination it actually uses, by API where one exists and through Zapier or Make where it does not, and every request carries the office, the provider and the service as structured fields rather than free text in a message body. If one office migrates to a different practice management system next year, only that office's routing changes and the rest of the group carries on untouched.
Custom without a rebuild every two years
The reason groups end up on themes is the fear that custom work becomes unmaintainable and needs replacing. That happens when custom means a pile of one-off pages. Ours means a small set of page types generated from your records, so growth is data entry rather than development: an eleventh office, a new specialty, a provider who joins. All of it is a revision, included in the monthly fee. There is no rebuild bill in year three, because there is nothing about the site that decays. The design can be refreshed without touching the structure underneath it.
What we will tell you not to build
Custom work invites feature requests, and some of them make a website worse. We will argue against a patient login you do not need, an online payment flow that belongs in your practice management system, a symptom checker of any kind, and any feature that stores clinical detail on a marketing site. We do not build tools that give dental or medical advice, and we will not put outcome claims or success rates on a page. Saying no to those is part of the work, and it keeps the site fast, simple and defensible.
Who it is for
Who custom dental group website development is for
Groups whose offices, systems or services do not fit a standard template: different practice systems per office, referral routes, specialty mixes.
- Groups with two or more practice management systems
- Specialty groups with referral intake
- Groups with unusual office schedules or rotating providers
Symptoms
Signs your group needs this now
01Each office uses a different system and requests are copied between them.
02Your theme assumes one location and one booking button.
03Providers rotate between offices and the site cannot show it.
04You have tried workarounds and the workarounds need workarounds.
How the work is done
From order to live, step by step
The same four steps for every service. The only thing paid before launch is the first month.
Pay the first monthly invoice
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
One onboarding call
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
We build
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
Live, then the build fee
Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.
Timeline
How long it takes
Counted from the onboarding call, not from purchase. Revisions after launch are completed within 2 to 5 working days.
- 7 daysChairside the website, fully managed
- 10 daysOperatory Suite everything, plus the ai engine
- 15 daysGroup everything, plus the content engine
Cost
What custom dental group website development costs, and what drives it
Custom integrations per office are inside the plan. Usage-based costs such as AI minutes on the AI Engine are billed at cost; nothing else is metered.
What changes the price
- The plan: Chairside $137/ month, Operatory Suite $297/ month + usage, Group $747/ month.
- The one-time $797 build fee, invoiced after launch, charged once per group.
- Extra revisions beyond 5 a month, $20 each.
- AI usage on Operatory Suite, billed monthly at cost with no minimum.
- Not the number of offices, pages or providers. The fee is per group.
What's in each plan
The plan features that matter here
What each feature does, the everyday problem it removes, what you have to do (usually nothing), and which plan carries it.
- Chairside $137/ month
- Operatory Suite $297/ month + usage
- Group $747/ month
Running it for you
Booking requests routed per officeChairsideOperatory SuiteGroup
- What it does
- Every form and finder request carries the office, provider and service and lands in that office's CRM or practice system by API, Zapier or Make.
- The problem it removes
- A shared inbox means the wrong office calls back, or nobody does.
- What you do
- Tell us where each office wants its requests.
Weekly detail updatesChairsideOperatory SuiteGroup
- What it does
- Hours, closures, providers, insurance plans and office notes applied every week to the page, schema and finder together.
- The problem it removes
- Wrong hours send a patient to a closed door.
- What you do
- Email the change from any office. It does not use a revision.
5 revisions a monthChairsideOperatory SuiteGroup
- What it does
- Any size of change, across every office, completed within 2 to 5 working days. Extra revisions $20 each.
- The problem it removes
- Small changes wait months when nobody owns the site.
- What you do
- Raise it in your client portal or by email.
Researched articles every weekChairsideOperatory SuiteGroup
- What it does
- 2 a week on the first two plans, 3 on the third, 2,500 to 3,200 words each, with cited sources.
- The problem it removes
- The blog stopped the month after launch.
- What you do
- Nothing. Review any article if you want to.
Hosting, SSL, backups, domainChairsideOperatory SuiteGroup
- What it does
- Cloudflare hosting with SSL, CDN and DDoS protection, backups and monitoring, plus a free domain registered in your name.
- The problem it removes
- Hosting renewals, SSL lapses and a domain held by a former vendor.
- What you do
- Nothing.
Client portal and a person who repliesChairsideOperatory SuiteGroup
- What it does
- Revisions, support tickets, files and messages in one place. A person replies within one working day.
- The problem it removes
- Requests lost in email threads.
- What you do
- Log in to the portal, never to the website.
AI Engine
AI receptionistChairsideOperatory SuiteGroup
- What it does
- Answers calls a front desk cannot get to, per office, knows each office's hours, providers and services, and takes the booking request.
- The problem it removes
- Calls during procedures and after hours go to voicemail and are not returned in time.
- What you do
- Approve the script for each office before it goes live.
Site chatChairsideOperatory SuiteGroup
- What it does
- Answers questions on the website and sends requests to the office the patient chose. Loads after the page is interactive.
- The problem it removes
- Visitors with a quick question leave instead of calling.
- What you do
- Approve the answers it may give.
SMS, Messenger and Instagram repliesChairsideOperatory SuiteGroup
- What it does
- Replies to texts and social messages and routes booking requests per office.
- The problem it removes
- Slow replies on social lose patients who message instead of calling.
- What you do
- Connect your pages once.
Call-analysis PDFChairsideOperatory SuiteGroup
- What it does
- Shows what patients asked, which office they wanted and where calls were missed.
- The problem it removes
- Nobody knows when the phones go unanswered.
- What you do
- Read it.
A2P 10DLC registration filedChairsideOperatory SuiteGroup
- What it does
- The carrier registration needed to text patients from a business number, filed by us, carrier fees passed through at cost.
- The problem it removes
- Unregistered business texts get filtered or blocked.
- What you do
- Supply the business details we ask for.
Out of scope
What custom dental group website development does not include
So nobody is surprised after ordering. Each of these is a deliberate line, not an upsell waiting to happen.
Clinical content we would have to vouch for
We do not write treatment recommendations, success rates, outcome claims or before-and-after captions. Your clinicians own every statement about care.
Patient health information in web forms
Request forms ask for a name, contact details, the office, the service and a preferred time. Medical history, insurance IDs and consent forms stay in your own intake system, never on the website.
Paid ad management
We build pages that are fast and relevant enough to be good landing pages for your ads. Running and bidding on the campaigns themselves stays with you or your ads partner.
Your practice management system
We route requests into the system or CRM each office already uses, by API, Zapier or Make. We do not sell, host or administer the practice software itself.
Photography shoots
We use the office and team photos you own and have consent to publish, sized for their slots. Where you have none yet we use neutral, non-clinical images until yours arrive.
Per-office fees or hourly billing
There are none. One fee covers every office in the group; extra revisions beyond 5 a month are a flat $20 each.
Reviews
What groups say about custom dental group website development
We expected a prettier website; what we actually use every day is the new form. It collects preferred office, visit reason and callback number up front, so the back-and-forth we used to do by reply has largely gone. Most mornings I can prepare for the callback from the first message alone.
Got Inquiry form and response workflow for dental office selection
Miles SelwynPractice owner, Suburban family dental clinic
Green Bay, WisconsinThe idea that visitors could sort themselves before writing seemed obvious only in hindsight. The sender picks the route, which means the best-informed person does the sorting. The morning triage is minutes rather than an hour.
Got Inquiry categories and guided navigation for dental office selection
Theodora BlakelyFront desk coordinator, Cosmetic and restorative dental practice
Salem, OregonWe approved the new dental office selection form only after trying hard to break it. Labels stay put, errors explain themselves, and valid answers survive a failed attempt. It behaves the way we assumed forms behaved, until we tested the old one.
Got Form usability and error handling for dental office selection
Jasper MerrittOffice manager, Children's dental practice
Columbia, South Carolina
Built in, not bolted on
Compliance built into the site
A dental website carries obligations a brochure site does not. These ship with every plan, written for your practice and reviewed by you before launch.
These pages and practices help you meet common US requirements for a dental practice website. They are not legal advice, and we recommend your own counsel reviews the policies before launch. We are not a dental practice, dental group, dentist or healthcare provider, and we are not a law firm.
Privacy policy and terms
A privacy policy and site terms written around what your site actually collects, drafted for your review and your counsel's sign-off. Built with state privacy laws such as the CCPA in California in mind.
Cookie policy with consent that really gates scripts
Analytics and marketing tags load only after a visitor agrees, and the cookie policy lists what the consent banner controls.
Accessibility statement and an accessible build
Real contrast ratios, visible focus states, keyboard navigation and alt text, built with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind, plus a statement telling patients how to report a problem.
No patient health information in forms
Request forms are designed not to collect health information. That keeps the website out of your HIPAA scope as far as a website can be, while your intake system handles records.
SMS consent wording
Where a form or the AI Engine sends texts, consent wording sits next to the phone field, and we file the A2P 10DLC carrier registration for you on plans with the AI Engine.
General-information disclaimers
Service pages and articles say they are general information, not a diagnosis or treatment plan, and send patients to your providers for anything about their own care.
Risk reversal
The guarantees behind custom dental group website development
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
Build fee only after you approve the live site
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
90+ PageSpeed, held
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
Local rankings within 3 to 5 months
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
Deliverables
What you get
A real relationship model
Providers to offices, services to offices, so the finder and every page stay consistent without anyone maintaining them.
One integration per front desk
API, Zapier or Make into each office's system, with the office, provider and service sent as structured fields.
Custom sections where they earn it
Referral intake, insurance panels, seasonal hours or a surgical suite page, built when your group actually needs one.
No rebuild bill later
Growth is a revision. New offices, new providers and new services are data, not a development project.
An honest no
We will tell you which requested features would slow the site, duplicate your clinical software, or amount to advice.
Thirty minutes
See custom dental group website development on your own offices
We open a site built for a group like yours, walk the pages a patient would, and tell you which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.
Case studies
Case files related to custom dental group website development
No. 01Oral surgery
Making the first response to dental office selection count
For dental office selection, whoever opened the inbox first had to chase the missing details before the message could be passed on. On a busy day, that follow-up alone could push an answer into the next morning.
- Purpose-specific fields
- Readable notifications
- Clear response expectations
10 working days
No. 10Multi-location groups
Guiding dental office selection visitors to the right door
With dental office selection, subjects gave nothing away. The morning sort consumed the hour that answering should have had.
- Contact categories
- Separate follow-up route
- Relevant form fields
15 working days
No. 14Cosmetic dentistry
Error messages worth reading on the dental office selection form
With dental office selection, visitors re-entered correct information because the form would not say what was wrong. The less patient simply left.
- Persistent labels
- Inline errors
- Retained field values
15 working days
Questions about custom dental group website development
How is this different from your standard build?
It is the same build. Every ChairsideWeb site is custom-coded around the group it is for; there is no template tier and no premium tier for custom work. The plans differ by what runs alongside the site, which is the AI Engine and the Content Engine.
Can you integrate with our practice management system?
In most cases yes, by API where the system exposes one and through Zapier or Make where it does not. Tell us the systems in use per office on the onboarding call and we will confirm the route for each before the build starts.
What if two offices use different systems?
That is the normal case and it is handled per office. Each front desk keeps its own destination, and a migration at one office changes only that office's routing.
Do you build patient portals or take payments?
No. Those belong in your practice management software, which is built to hold clinical and financial records. The website hands requests to those systems and does not store clinical detail.
How long does a custom group build take?
Live in 7 days on Chairside, 10 on Operatory Suite and 15 on Group, measured from the onboarding call rather than from purchase. The one-time build fee is invoiced only after launch.
Can the AI receptionist route calls to different systems per office?
Yes, on Operatory Suite and Group. The AI Engine is configured per office, with each office's own greeting, providers and booking destination.
Do you store patient data on the website?
No. Forms are designed not to collect health information, and requests are passed through to your own systems rather than stored on the site.
Can we change an integration later?
Yes. If one office moves to a new system, only that office's routing changes, as a revision.
See it built for your group
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.