A page per satellite office
Real days open, the attending orthodontist, parking and entrance notes, and its own Dentist schema.
Service file
Orthodontic group website design has to survive a decision that takes months
Orthodontic patients and parents research for weeks before they call, compare two or three practices, and often start at a satellite office rather than the main one. The site has to hold up across that whole span: information good enough to be read twice, a page for every satellite so the nearest one is findable, and a consultation request that reaches the office the patient actually picked. We build the structure for that, and we leave every clinical judgement to your orthodontists.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Satellite offices are the whole structural problem
Orthodontic groups typically run one or two main practices and several satellite offices open a few days a week, and those satellites are where growth is. A satellite needs a page of its own with its real days, the orthodontist who attends and its own booking route, not a line on a locations page. It also needs to be honest about frequency, because a parent who drives to a closed office does not come back. We hold days-open per office and surface them in the finder, so a search for a town returns the satellite with the days it is actually open.
- Days-open held per satellite, not a generic weekly table
- The orthodontist who attends each satellite, named on the page
- Consultation requests routed to that office, not head office
Information for a long comparison
Aligners and braces are compared endlessly before anyone books, usually by a parent with tabs open. The pages that work explain what each approach involves, what the appointment rhythm looks like, what to ask at a consultation and how payment plans generally work at your practice, all as general information rather than a recommendation. We do not write which treatment a reader should choose, publish success rates, or present before-and-after galleries as results. Your orthodontists make the clinical case at the consultation, which is where it belongs and where it actually persuades.
Two audiences on the same page
An adult aligner patient and a parent booking for a twelve-year-old want different things from the same practice, and forcing them through identical pages serves neither. We separate the paths: adult treatment content that speaks to appearance, appointment timing and work schedules, and a family path that speaks to school hours, sibling appointments and what happens at a first visit. Both routes end at the same consultation request, and both carry the office, the orthodontist and the treatment interest so the front desk knows who is calling and why before they dial.
Consultation requests that arrive ready
Orthodontic front desks handle a lot of preliminary conversation, and most of it is information the website could have collected. Our consultation request carries the office, the orthodontist where the patient picked one, the treatment interest, whether the patient is an adult or a child, and the preferred times, delivered into that office's practice management system or your group CRM. It does not collect clinical detail, because that belongs in your systems and in the consultation rather than on a marketing website.
Symptoms
Signs your group needs this now
01Families arrive on a day the satellite is closed.
02Consultation requests arrive without an office attached.
03Parents cannot tell which office offers early treatment.
04Your orthodontist's weekly office schedule is not on the site.
Who it is for
Who orthodontic group website design is for
Orthodontic groups with satellite offices, rotating orthodontists and a long consultation decision.
- Groups with satellites open two or three days a week
- Practices serving both parents and adult aligner patients
- Groups receiving referrals from general dentists
Deliverables
What you get
A finder that knows the days
Service plus town to the nearest office that is actually open for it, with the days it attends.
Separate adult and family paths
Two routes through the same practice, both ending at a consultation request that says who is asking.
Comparison content written as information
Aligners and braces explained, with cited sources, without recommending a treatment or claiming an outcome.
Consultation requests with context
Office, orthodontist, treatment interest, adult or child and preferred times, routed to the right front desk.
Payment plans explained in general terms
How financing usually works at your practice, written as information rather than a quote or a promise.
Thirty minutes
See orthodontic group website design on your own offices
We open a site built for a group like yours, walk the pages a patient would, and tell you which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.
How the work is done
From order to live, step by step
The same four steps for every service. The only thing paid before launch is the first month.
Pay the first monthly invoice
Pick a plan and pay the first month. That is the whole commitment; the $797 build fee waits until your site is live.
One onboarding call
Thirty minutes with your operations lead: offices, providers, services, brand, where each office's requests should go, and hub or one site per location.
We build
We design the site, write the pages, configure the finder for each office and connect each front desk. You review, we revise.
Live, then the build fee
Your site goes live in 7, 10 or 15 days depending on the plan. Only then is the $797 build fee invoiced. Weekly updates start the same week.
Timeline
How long it takes
Counted from the onboarding call, not from purchase. Revisions after launch are completed within 2 to 5 working days.
- 7 daysChairside the website, fully managed
- 10 daysOperatory Suite everything, plus the ai engine
- 15 daysGroup everything, plus the content engine
Cost
What orthodontic group website design costs, and what drives it
We usually suggest Operatory Suite for orthodontic groups, for the AI receptionist and SMS replies that answer consultation questions after hours; usage is billed at cost.
What changes the price
- The plan: Chairside $137/ month, Operatory Suite $297/ month + usage, Group $747/ month.
- The one-time $797 build fee, invoiced after launch, charged once per group.
- Extra revisions beyond 5 a month, $20 each.
- AI usage on Operatory Suite, billed monthly at cost with no minimum.
- Not the number of offices, pages or providers. The fee is per group.
What's in each plan
The plan features that matter here
What each feature does, the everyday problem it removes, what you have to do (usually nothing), and which plan carries it.
- Chairside $137/ month
- Operatory Suite $297/ month + usage
- Group $747/ month
The website
A page for every officeChairsideOperatory SuiteGroup
- What it does
- Each location gets its own page with address, hours, parking, providers, services and its own dental business schema.
- The problem it removes
- Satellite offices hidden in an address list never show up for their own town.
- What you do
- Tell us your offices on the onboarding call.
Service and provider pagesChairsideOperatory SuiteGroup
- What it does
- A page per service and per clinician, each linked to the offices where it happens.
- The problem it removes
- Patients cannot tell which office offers implants or which dentist works on Saturdays.
- What you do
- Send provider bios and the services each office offers.
Location and provider finderChairsideOperatory SuiteGroup
- What it does
- A patient picks a service and a town and gets the nearest office, its providers, today's hours and a request button.
- The problem it removes
- Front desks spend calls explaining which office is closest.
- What you do
- Nothing beyond the onboarding answers.
90+ PageSpeed pagesChairsideOperatory SuiteGroup
- What it does
- Hand-coded static pages served from Cloudflare's edge, fast on mobile and desktop, guaranteed.
- The problem it removes
- Slow pages lose patients, and paid clicks, before the phone number appears.
- What you do
- Nothing.
SEO, AEO, GEO and schemaChairsideOperatory SuiteGroup
- What it does
- Technical and on-page SEO, answer-first copy, visible FAQs, an llms.txt file and structured data generated from the page data.
- The problem it removes
- Search engines and AI assistants cannot cite what they cannot parse.
- What you do
- Nothing.
AI Engine
AI receptionistChairsideOperatory SuiteGroup
- What it does
- Answers calls a front desk cannot get to, per office, knows each office's hours, providers and services, and takes the booking request.
- The problem it removes
- Calls during procedures and after hours go to voicemail and are not returned in time.
- What you do
- Approve the script for each office before it goes live.
Site chatChairsideOperatory SuiteGroup
- What it does
- Answers questions on the website and sends requests to the office the patient chose. Loads after the page is interactive.
- The problem it removes
- Visitors with a quick question leave instead of calling.
- What you do
- Approve the answers it may give.
SMS, Messenger and Instagram repliesChairsideOperatory SuiteGroup
- What it does
- Replies to texts and social messages and routes booking requests per office.
- The problem it removes
- Slow replies on social lose patients who message instead of calling.
- What you do
- Connect your pages once.
Call-analysis PDFChairsideOperatory SuiteGroup
- What it does
- Shows what patients asked, which office they wanted and where calls were missed.
- The problem it removes
- Nobody knows when the phones go unanswered.
- What you do
- Read it.
A2P 10DLC registration filedChairsideOperatory SuiteGroup
- What it does
- The carrier registration needed to text patients from a business number, filed by us, carrier fees passed through at cost.
- The problem it removes
- Unregistered business texts get filtered or blocked.
- What you do
- Supply the business details we ask for.
Out of scope
What orthodontic group website design does not include
So nobody is surprised after ordering. Each of these is a deliberate line, not an upsell waiting to happen.
Clinical content we would have to vouch for
We do not write treatment recommendations, success rates, outcome claims or before-and-after captions. Your clinicians own every statement about care.
Patient health information in web forms
Request forms ask for a name, contact details, the office, the service and a preferred time. Medical history, insurance IDs and consent forms stay in your own intake system, never on the website.
Paid ad management
We build pages that are fast and relevant enough to be good landing pages for your ads. Running and bidding on the campaigns themselves stays with you or your ads partner.
Your practice management system
We route requests into the system or CRM each office already uses, by API, Zapier or Make. We do not sell, host or administer the practice software itself.
Photography shoots
We use the office and team photos you own and have consent to publish, sized for their slots. Where you have none yet we use neutral, non-clinical images until yours arrive.
Per-office fees or hourly billing
There are none. One fee covers every office in the group; extra revisions beyond 5 a month are a flat $20 each.
Reviews
What groups say about orthodontic group website design
The idea that visitors could sort themselves before writing seemed obvious only in hindsight. The sender picks the route, which means the best-informed person does the sorting. The morning triage is minutes rather than an hour.
Got Inquiry categories and guided navigation for dental office selection
Theodora BlakelyFront desk coordinator, Cosmetic and restorative dental practice
Salem, OregonExisting customers asking about dental office selection had no front door of their own. The two message types arrive under different subjects, so the sorting is done for us. Our inbox is easier to read, and their morning is easier too.
Got Returning-customer contact path for dental office selection
Alison RothermerePractice manager, Orthodontic and general dentistry clinic
Fargo, North Dakota
Built in, not bolted on
Compliance built into the site
A dental website carries obligations a brochure site does not. These ship with every plan, written for your practice and reviewed by you before launch.
These pages and practices help you meet common US requirements for a dental practice website. They are not legal advice, and we recommend your own counsel reviews the policies before launch. We are not a dental practice, dental group, dentist or healthcare provider, and we are not a law firm.
Privacy policy and terms
A privacy policy and site terms written around what your site actually collects, drafted for your review and your counsel's sign-off. Built with state privacy laws such as the CCPA in California in mind.
Cookie policy with consent that really gates scripts
Analytics and marketing tags load only after a visitor agrees, and the cookie policy lists what the consent banner controls.
Accessibility statement and an accessible build
Real contrast ratios, visible focus states, keyboard navigation and alt text, built with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind, plus a statement telling patients how to report a problem.
No patient health information in forms
Request forms are designed not to collect health information. That keeps the website out of your HIPAA scope as far as a website can be, while your intake system handles records.
SMS consent wording
Where a form or the AI Engine sends texts, consent wording sits next to the phone field, and we file the A2P 10DLC carrier registration for you on plans with the AI Engine.
General-information disclaimers
Service pages and articles say they are general information, not a diagnosis or treatment plan, and send patients to your providers for anything about their own care.
Risk reversal
The guarantees behind orthodontic group website design
Each promise is written with its condition in plain sight, so nothing is discovered after the invoice.
Build fee only after you approve the live site
The $797 one-time build fee is invoiced after launch, once you have seen the site live and are happy with it.
Condition The first monthly fee is paid up front to start the plan.
90+ PageSpeed, held
Every page we build scores at or above the target on mobile and desktop at launch.
Condition If a page drops below it because of our work, we fix it at no charge and it does not use a revision.
Local rankings within 3 to 5 months
The site starts ranking for local searches in your area within the window.
Condition If it has not, we keep working on it at no charge. We never promise a specific position.
Case studies
Case files related to orthodontic group website design
No. 07Orthodontics
Who answers what: dental office selection made accountable
Day to day with dental office selection, duplicated replies and orphaned messages happened in the same week. Stepping in for an absent colleague meant archaeology through long email chains.
- Assignment rules
- Follow-up status
- Backup owner
20 working days
No. 12General dentistry
Demonstrating dental office selection rather than declaring it
When it comes to dental office selection, the good material existed internally and stayed there. Callers asked sensible questions the site could have answered but never did.
- Approved reference material
- Explanatory captions
- Clear service narrative
25 working days
No. 13General dentistry
Structured dental office selection inquiries while the office sleeps
For dental office selection, the team opened every morning to fragments: voicemails, bare emails, half-completed forms. Prioritising them required detective work before any real work.
- After-hours request form
- Staff response window
- Morning request summary
10 working days
Questions about orthodontic group website design
Can each satellite office have its own hours and its own orthodontist?
Yes, and it should. Days open, the attending clinician and the booking destination are held per office, and the finder uses them so nobody is sent to an office that is closed that day.
Do you write content comparing aligners and braces?
We write general information explaining what each involves, what the appointment rhythm looks like and what to ask at a consultation, with cited sources. We do not recommend a treatment for a reader, and we do not publish success rates or outcome claims.
Can we show before-and-after photography?
Photographs of your practice and your team, yes. Treatment before-and-afters presented as results are an outcome claim, and we do not build them into the site. If your clinicians want to publish clinical imagery, that is a decision for them with their own review and their own disclosures.
How do consultation requests reach the right office?
Every request carries the office, the orthodontist where one was picked, the treatment interest and whether the patient is an adult or a child, and is delivered to that office's practice management system or your group CRM by API, Zapier or Make.
Do you handle referrals from general dentists?
Yes. A referral route can be built with its own page and its own intake, so a referring practice sends what you need without going through the patient consultation form.
Can the AI Engine answer consultation questions after hours?
Yes, on Operatory Suite and Group. It answers general questions about offices, hours and booking, takes the consultation request and routes it to the right office. It never gives treatment advice.
Can the site carry a seasonal aligner offer?
Yes, as a revision: a promotion page or banner on the relevant service pages, added and removed within the revision turnaround.
Do satellites get their own pages?
Yes. Each satellite has its own page with the days it is open and the orthodontist working there.
See it built for your group
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.