Case file 12 / General dentistry

Demonstrating dental office selection rather than declaring it

With dental office selection, the page backs its explanations with material the business has reviewed.

Book a demoWhat we built

File 12

Practice
Mixed NHS and private dental practice
Where
Reno, Nevada
Team
9 staff; one locally managed operation
Worked with
Edward Hastings, Dental nurse lead

25 working days

Before

Where the practice started

The starting point

Visitors to the dental office selection page were asked to take quality on faith. Nothing showed how the work actually happened.

What it was costing the front desk

When it comes to dental office selection, the good material existed internally and stayed there. Callers asked sensible questions the site could have answered but never did.

The build

What we built

The page now leads with office hours and each location's provider roster, supported by approved material where it genuinely informs. Captions explain each item's relevance, and the page closes with the route to an appointment discussion with the selected office.

  1. Approved reference material
  2. Explanatory captions
  3. Clear service narrative
  4. Contextual contact link

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

25 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 25 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

With dental office selection, the page backs its explanations with material the business has reviewed. Visitors can weigh the process using concrete information instead of broad assurances.

There is substance on the dental office selection page now. We present the working, and visitors draw their own conclusions.
Edward Hastings, Dental nurse leadMixed NHS and private dental practice, Reno, Nevada

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

25 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this mixed NHS and private dental practice?

The page now leads with office hours and each location's provider roster, supported by approved material where it genuinely informs. Captions explain each item's relevance, and the page closes with the route to an appointment discussion with the selected office. The pieces involved: approved reference material, explanatory captions, clear service narrative, contextual contact link.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of service and provider pages. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.