Case file 02 / General dentistry

A phone-friendly route into dental office selection

When it comes to dental office selection, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.

Book a demoWhat we built

File 02

Practice
Family dentistry practice
Where
Billings, Montana
Team
9 staff; one locally managed operation
Worked with
Joseph Rigsby, Reception supervisor

15 working days

Before

Where the practice started

The starting point

Everything about dental office selection was organised for desktop browsing. On smaller screens the route to an inquiry was buried under introductory text.

What it was costing the front desk

With dental office selection, people gave up partway through the menu or called simply to ask where things were. Even the team struggled to direct someone to the right page without a desktop in front of them.

The build

What we built

The mobile structure was flattened into a short path: an overview, office hours and each location's provider roster and a prominently labelled inquiry button. Sections were resequenced to match the questions people ask first.

  1. Mobile navigation
  2. Short page sections
  3. Visible contact action
  4. Readable text sizing

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

15 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 15 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

When it comes to dental office selection, a visitor can go from the overview to a relevant inquiry without doubling back through the menu. Staff also have one tidy page to share when helping someone away from a desk.

Directing someone to dental office selection used to mean describing the menu over the phone. Now it is one link and one sentence.
Joseph Rigsby, Reception supervisorFamily dentistry practice, Billings, Montana

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

15 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this family dentistry practice?

The mobile structure was flattened into a short path: an overview, office hours and each location's provider roster and a prominently labelled inquiry button. Sections were resequenced to match the questions people ask first. The pieces involved: mobile navigation, short page sections, visible contact action, readable text sizing.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of pages that open instantly and service and provider pages. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.