Case file 06 / General dentistry

Setting honest expectations for dental office selection

When it comes to dental office selection, visitors can tell asking from agreeing.

Book a demoWhat we built

File 06

Practice
Community dental practice
Where
Tacoma, Washington
Team
6 staff; one locally managed operation
Worked with
Trevor Bollinger, Operations manager

15 working days

Before

Where the practice started

The starting point

The community dental practice described dental office selection in a few generous sentences. Nothing indicated where an online request ended and a confirmed arrangement began.

What it was costing the front desk

With dental office selection, visitors read general descriptions as commitments about their own situation. First conversations often opened with unpicking those assumptions.

The build

What we built

The rewrite separates general information from initial requests and agreed arrangements. It presents office hours and each location's provider roster alongside a clear description of an appointment discussion with the selected office, with limitations checked and approved by the business.

  1. Scope explanation
  2. Staff-reviewed limitations
  3. Request status wording
  4. Related reference links

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

15 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 15 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

When it comes to dental office selection, visitors can tell asking from agreeing. The first conversation spends its minutes on substance instead of on retracting implications.

Our dental office selection page finally says what we mean. It describes the process without committing us to things only a conversation can settle.
Trevor Bollinger, Operations managerCommunity dental practice, Tacoma, Washington

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

15 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this community dental practice?

The rewrite separates general information from initial requests and agreed arrangements. It presents office hours and each location's provider roster alongside a clear description of an appointment discussion with the selected office, with limitations checked and approved by the business. The pieces involved: scope explanation, staff-reviewed limitations, request status wording, related reference links.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of service and provider pages. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.