Case file 05 / Endodontics

Helping people prepare for dental office selection

Day to day with dental office selection, everyone reads the same briefing before the first conversation.

Book a demoWhat we built

File 05

Practice
Emergency and general dental surgery
Where
Lexington, Kentucky
Team
18 staff; one locally managed operation
Worked with
Charlotte Brookfield, Patient coordinator

10 working days

Before

Where the practice started

The starting point

Each dental office selection inquiry triggered a hand-written preparation email from the emergency and general dental surgery. The wording depended on whoever happened to send it.

What it was costing the front desk

For dental office selection, the briefing's content depended on its author and their afternoon. Consistency, not quality, was what was missing.

The build

What we built

The new guide walks through preferred office, visit reason and callback number in everyday language and sets out office hours and each location's provider roster. The website asks only for first-contact information; anything sensitive moves through the business's own approved channel later.

  1. Preparation page
  2. Minimal initial fields
  3. Staff-approved instructions
  4. Secure-process signposting

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

10 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 10 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

Day to day with dental office selection, everyone reads the same briefing before the first conversation. Staff stopped re-writing instructions, and attendees stop arriving with the wrong ones.

The guide for dental office selection means I explain the process once, properly, instead of rushing a rewrite every afternoon.
Charlotte Brookfield, Patient coordinatorEmergency and general dental surgery, Lexington, Kentucky

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

10 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this emergency and general dental surgery?

The new guide walks through preferred office, visit reason and callback number in everyday language and sets out office hours and each location's provider roster. The website asks only for first-contact information; anything sensitive moves through the business's own approved channel later. The pieces involved: preparation page, minimal initial fields, staff-approved instructions, secure-process signposting.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of service and provider pages and booking requests into your front desk system. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.