Case file 19 / Pediatric dentistry

A tested fallback for dental office selection contact

For dental office selection, the plan for a bad day is written down and tested.

Book a demoWhat we built

File 19

Practice
Children's dental practice
Where
Worcester, Massachusetts
Team
15 staff; one locally managed operation
Worked with
Sabrina Coburn, Office manager

20 working days

Before

Where the practice started

The starting point

Everything about dental office selection depended on one form working perfectly. What visitors should do if it failed was never written down.

What it was costing the front desk

Day to day with dental office selection, visitors hitting an error scavenged the footer for alternatives. Staff had no routine check, so a failed form could go unnoticed for days.

The build

What we built

The contact page now presents an alternative method, a meaningful error message and the details worth including in any follow-up. Delivery checks cover the fields for preferred office, visit reason and callback number and the exact destination the live form uses.

  1. Alternative contact method
  2. Useful failure message
  3. Form delivery check
  4. Staff escalation contact

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

20 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 20 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

For dental office selection, the plan for a bad day is written down and tested.

I asked what happens when the dental office selection form fails, and the answer became a feature. That is the right response to that question.
Sabrina Coburn, Office managerChildren's dental practice, Worcester, Massachusetts

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

20 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this children's dental practice?

The contact page now presents an alternative method, a meaningful error message and the details worth including in any follow-up. Delivery checks cover the fields for preferred office, visit reason and callback number and the exact destination the live form uses. The pieces involved: alternative contact method, useful failure message, form delivery check, staff escalation contact.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of managed hosting and domain and booking requests into your front desk system. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

Start your own case file

A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.