Case file 18 / Implants and prosthodontics

Evidence for dental office selection content decisions

When it comes to dental office selection, content discussions now start from recorded evidence rather than impressions.

Book a demoWhat we built

File 18

Practice
Implant and restorative dental clinic
Where
Tacoma, Washington
Team
12 staff; one locally managed operation
Worked with
Warren Clements, Head receptionist

15 working days

Before

Where the practice started

The starting point

The business received inquiries about dental office selection but could not tell which service page had prompted them. Content decisions rested largely on recollection.

What it was costing the front desk

With dental office selection, traffic numbers existed, but they could not answer the only question that mattered: which page convinced someone to get in touch.

The build

What we built

Inquiries carry their source page with them, next to preferred office, visit reason and callback number. Reporting distinguishes real submissions from visits and never touches what people wrote.

  1. Originating-page field
  2. Service category
  3. Inquiry reporting
  4. Exclusion of sensitive message text

Where this sits in a ChairsideWeb plan

Every plan carries them, from Chairside at $137 a month.

Timeline

How long it took

15 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The practice signs off the wording and the facts the pages will carry.

  2. 15 working days

    Build and staff review

    We build it, the team who will use it reviews it, and we change what they flag.

  3. Handover

    In the team's hands

    The team is walked through it and it goes live on the practice's site.

After

What changed

When it comes to dental office selection, content discussions now start from recorded evidence rather than impressions.

Knowing where a dental office selection inquiry began changed our review meetings. We discuss evidence now, not impressions.
Warren Clements, Head receptionistImplant and restorative dental clinic, Tacoma, Washington

Your offices

Want this working for your front desks?

On a thirty-minute demo we show you how this would sit on your own site, and which plan fits. Plans from $137 a month; the $797 build fee is invoiced after launch.

Questions

About this case study

How long did this project take?

15 working days after content approval, including staff review and handover. The clock started once the practice had approved the content, so the working days cover the build, the staff review and the handover to the team.

What exactly was built for this implant and restorative dental clinic?

Inquiries carry their source page with them, next to preferred office, visit reason and callback number. Reporting distinguishes real submissions from visits and never touches what people wrote. The pieces involved: originating-page field, service category, inquiry reporting, exclusion of sensitive message text.

Why is the practice not named?

Our case studies name the practice type, the region and the person we worked with, and leave the business itself out on purpose. The words in the quote are the client's own.

Can our offices get the same thing?

Yes. The work here is part of booking requests into your front desk system. Every plan carries them, from Chairside at $137 a month. The $797 build fee is invoiced only after launch.

Related

Next step

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A live walk-through of the site you would get, in about thirty minutes. Live in 7 days from the onboarding call, domain and hosting included.